Product Marketing Manager

Summary

Join Kiddom, a leading educational platform, as a Product Marketing Manager specializing in K-12 English Language Arts (ELA) and foundational reading. You will play a pivotal role in developing and executing go-to-market strategies for our literacy products. Collaborate with cross-functional teams, including Sales, Product, and Customer Success, to create compelling messaging, sales enablement materials, and demand generation campaigns. This position requires at least 3 years of product marketing experience in the K-12 ELA space and a deep understanding of literacy pedagogy. You will report to the VP of Marketing and contribute to the growth of Kiddom's brand. The role offers a competitive salary and comprehensive benefits package.

Requirements

• At least 3 years of product marketing experience, ideally in the K-12 ELA space
• Strong expertise in K-12 English Language Arts, with a focus on foundational reading skills
• Exceptional written and verbal communication skills, with the ability to craft compelling, customer-centric messaging
• Strong project management capabilities, with the ability to prioritize and manage multiple initiatives simultaneously in a fast-paced, dynamic environment
• Proven experience with sales enablement, including training, sample development, and creation of print and digital assets
• Proficiency in using marketing tools such as HubSpot, Salesforce, Adobe, Google Suite, etc
• Ability to analyze data and generate actionable insights to optimize marketing performance
• Collaborative team player with strong interpersonal skills and the ability to build positive working relationships across departments and with external partners
• Data-driven approach to decision-making, with a focus on measuring the impact of marketing campaigns and optimizing for better results

Responsibilities

• Develop and refine clear, compelling product positioning and messaging for Kiddom's English Language Arts (ELA) products. Ensure messaging resonates with K-12 educators by addressing their specific challenges in literacy instruction, incorporating insights into foundational reading skills, and aligning with market trends and competitive dynamics
• Collaborate with cross-functional teams, including Product and Sales, to create detailed go-to-market plans for new ELA features, products, or product updates. Work closely with the VP of Marketing to ensure these plans align with broader company objectives and reflect the unique needs of literacy educators and school districts
• Partner with Growth and Content Marketing teams to design and execute demand generation strategies specifically for our ELA products. This includes developing targeted campaigns across email, social media, webinars, and other channels to raise awareness, generate leads, and increase product adoption among literacy-focused educators
• Work alongside the Sales team to create high-impact sales enablement materials for ELA products, including product presentations, demo samples, competitive analysis, and other tools to support district adoptions and facilitate effective sales conversations with decision-makers in the K-12 education space
• Collaborate with Customer Success to create and execute marketing initiatives that support the ongoing implementation and adoption of Kiddom's ELA products. This includes developing enablement resources, running back-to-school campaigns, and ensuring schools and districts are equipped with the tools and support they need to successfully integrate our literacy solutions into their classrooms

Preferred Qualifications

Background in education or a deep understanding of the K-12 classroom environment

Benefits

• Competitive salary
• Meaningful equity
• Health benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
• 10 paid sick days per year
• Unlimited vacation time policy (subject to internal approval). Average use 4 weeks off per year
• Paid family leave after birth/adoption of caretakers and minimum of 16 paid weeks for birthing parents. Meant to supplement benefits offered by State