Product Marketing Manager

Summary

Join Linus Health, a digital health company transforming brain health globally, as a Product Marketing Manager. Lead go-to-market strategies and execution for life sciences, academic research, and pharmaceutical organizations. Craft compelling narratives, build breakthrough campaigns, and partner across the company to drive adoption. This role requires developing and executing high-impact marketing campaigns, conducting market research, and collaborating with cross-functional teams. You will also be responsible for creating sales enablement tools, gathering customer insights, and developing engaging content. The ideal candidate possesses a strong background in product marketing within the digital health or life sciences industry.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, or a related field (MBA or advanced degree is a plus)
• 5+ years of experience in product marketing, preferably in the digital health and/or life sciences space
• Effective understanding of healthcare technology and trends, with experience marketing software solutions to healthcare professionals and organizations
• A storyteller’s mindset with the ability to translate complex product features into compelling benefits
• Demonstrated success in developing and executing go-to-market strategies, positioning, and sales enablement for healthcare SaaS products
• Excellent written and verbal communication skills, with the ability to convey complex information in a clear and compelling way
• Data-driven with experience using analytics tools to measure and optimize marketing performance
• Effective project management skills with the ability to juggle multiple initiatives in a fast-paced environment
• Ability to work effectively in a cross-functional team, building relationships and driving alignment across departments

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product features and releases, ensuring alignment with company objectives and customer needs
• Work with cross-functional teams (Product, Sales, Customer Success, etc.) to help plan and execute smooth product launches and drive adoption
• Responsible for developing and executing high-impact, inventive campaigns tailored to the needs of scientific and research buyers. Campaigns may include creating videos, outlining website requirements and updates, forging social media and influencer partnerships, and crafting event strategies. The role also involves organizing webinars, managing paid digital advertising, designing outbound email messaging, showcasing customer success stories, and producing engaging content such as blog posts
• Conduct in-depth market research to understand customer pain points, market trends, and competitive landscape
• Analyze and track industry developments to refine product positioning and messaging
• Craft clear and compelling product messaging that differentiates our software in the marketplace
• Create value propositions that resonate with key stakeholders, including healthcare professionals, administrators, IT teams, and others
• Collaborate with the sales team to develop sales tools, presentations, and collateral that communicate the value of our products effectively to prospects and customers
• Provide training and support to the sales team on product features, benefits, and competitive differentiation
• Tap into real customer feedback to fine-tune our messaging, highlight what sets us apart, and make sure our marketing hits the mark
• Use insights from customers, prospects, and sales teams to craft case studies and plan for co-marketing opportunities
• Develop content for product launches, case studies, whitepapers, website copy, blogs, and social media
• Drive thought leadership by publishing relevant content and engaging with the healthcare community
• Define and track key performance indicators (KPIs) for product marketing activities to ensure objectives are met
• Analyze campaign performance and make data-driven recommendations for improvements
• Partner with the product management team to understand the roadmap and translate product features into customer-centric marketing messages
• Work closely with the marketing and design teams to create visually appealing and impactful campaigns

Benefits

• Annual discretionary target bonus (based on individual and company performance)
• Equity
• A monthly flex day