Product Marketing Manager

Summary

Join Manifold, a health research infrastructure company, as their Product Marketing Manager. This pivotal role focuses on defining and executing strategies to effectively position Manifold's solutions in the market. You will develop compelling messaging, create marketing assets, and collaborate with cross-functional teams to drive go-to-market success and sales enablement. The ideal candidate possesses extensive experience in product marketing within life sciences or related fields, strong content development skills, and a proven track record of successful product launches. This position requires exceptional communication and collaboration skills, along with expertise in market analysis and competitive insights. You will be responsible for monitoring and reporting on the performance of marketing activities to ensure measurable business outcomes.

Requirements

• 7+ years of experience in product marketing, preferably in life sciences, research informatics software product marketing, data management, or related industries. Proven ability to translate complex technical concepts into clear, customer-centric messaging
• Strong content development skills with a portfolio that demonstrates expertise in creating a variety of marketing materials, including thought leadership, demand generation assets, and sales enablement resources
• Track record of leading successful product launches and go-to-market efforts in collaboration with cross-functional teams
• Exceptional written and verbal communication skills, with experience conveying value propositions to diverse audiences, including technical and executive stakeholders
• Demonstrated ability to conduct market research and competitive analysis, turning insights into actionable strategies
• Strong organizational skills with the ability to manage multiple projects, deadlines, and stakeholders
• Proven ability to lead cross-functional initiatives and work effectively in a team-oriented environment

Responsibilities

• Develop and maintain compelling positioning and messaging for the company’s solutions, creating assets like white papers, case studies, webinars, videos, and research reports that resonate with target audiences and drive demand
• Lead the creation of high-quality, impactful content, including internal enablement materials, customer-facing collateral, and thought leadership resources to support integrated marketing campaigns
• Drive go-to-market strategies and product launches by collaborating with cross-functional teams, ensuring alignment across marketing, sales, and product departments
• Partner with Sales to develop enablement materials such as product collateral, sales decks, demo videos, and other resources to support pipeline growth and accelerate sales cycles
• Own competitive intelligence and market research initiatives to inform product positioning, messaging, and strategy. Provide actionable insights and updates to internal teams, including Sales and Product
• Work closely with product, sales, and marketing teams to ensure clear communication of product value and alignment with market trends and customer needs
• Monitor and report on the performance of marketing activities, ensuring they drive measurable business outcomes