Senior Product Marketing Manager

Summary

Join OneSignal, a leading omnichannel customer engagement solution, as a Product Marketing Manager. You will drive product launches and marketing strategies across self-serve and direct sales. Collaborate with product, engineering, design, marketing, sales, and customer success teams. Responsibilities include developing go-to-market strategies, creating compelling marketing materials, enabling sales teams, analyzing customer data, and improving product adoption. The ideal candidate possesses 5-7+ years of product marketing experience in B2B SaaS or martech, excellent communication skills, and a collaborative spirit. OneSignal offers a competitive salary, equity, and comprehensive benefits. Remote work is the default option in many US states, the UK, and Singapore.

Requirements

• 5-7+ years product marketing experience, ideally at a B2B SaaS or martech company
• A passion for understanding the customer, their needs, and how we can best address them
• Excellent written, verbal, and visual communication skills with an insane attention to detail
• A Get Stuff Done attitude with the ability to jump into the details and work through problems
• Highly collaborative with a deep sense of ownership and accountability
• Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces

Responsibilities

• Drive the go-to-market strategy and narrative for our product portfolio
• Own and contribute to product and feature launches and cross-functional rollout
• Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
• Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc
• Enable and educate Sales on product positioning and how it solves known customer pain points
• Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
• Directly interact with customers through support channels, surveys, and 1 on 1 conversations
• Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
• Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
• Help improve onboarding, retention, activations and upsell
• Analyze the competitive landscape and their positioning, industry trends, and thought leaders
• Evolve how OneSignal positions and messages our product to gain market share

Preferred Qualifications

Preference for experience with Product Led Growth company, global customer base, and a freemium model

Benefits

• The New York and California base salary for this full time position is between $130,000 to $155,000
• Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications
• In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits
• Remote work as the default option in the United States in California, Colorado, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington
• As well as in the UK and Singapore