Product Marketing Manager

Summary

Join MyFitnessPal's Product Marketing team and help drive our business forward by deeply understanding consumer needs and using those insights to inform product strategy, craft positioning and messaging, and develop go-to-market strategies. You will develop and execute go-to-market plans, partner with UX research, support market research and competitive analysis, contribute to marketing campaigns, work with product, marketing, and analytics teams, and partner with Product to inform the roadmap. The ideal candidate is a strategic thinker with strong communication skills and experience in B2C consumer tech, preferably with an app. This role requires 2-4 years of experience in product marketing and a results-oriented approach. MyFitnessPal offers a competitive salary and a wide range of employee benefits, including healthcare, parental planning, a 401(k) plan, and more.

Requirements

• 2-4 years of experience in product marketing
• Previous experience in a B2C consumer tech company, preferably with an app
• Strong communication skills, especially with writing clear GTM strategies & briefs
• Experience working in an iterative, testing-oriented culture
• Ability to analyze data and turn insights into strategic marketing actions
• Ability to package smaller AB tests together into meaningful stories
• Results-oriented with experience contributing to marketing strategies and campaigns
• Familiarity with conducting qualitative and quantitative research
• Positive, proactive attitude with a collaborative mindset

Responsibilities

• Develop and execute go-to-market plans for new product launches and experiments, including positioning, messaging, and channels
• Partner with UX research to uncover audience insights for effective messaging and GTM strategies
• Support market research and competitive analysis to identify trends and customer needs
• Contribute to strategic marketing campaigns from planning to execution
• Work with product, marketing and analytics to measure the impact of campaigns and optimize results
• Partner with Product to help inform the roadmap with marketing insights
• Support efforts to elevate the brand across key touchpoints in partnership with Product, Marketing, and Design teams
• Bring creativity and fresh ideas to help grow the brand and business

Preferred Qualifications

Experience developing both GTM and creative briefs, and working directly with creative teams providing brand level feedback

Benefits

• Healthcare
• Parental planning
• Mental health benefits
• Annual performance bonus
• A 401(k) plan and match
• Responsible time off
• Monthly wellness and technology allowances
• Face-to-Face Connections : We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually
• Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit
• Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service
• Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth
• Family-Friendly Support : Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters
• Wellness Comes First : Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days
• Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make
• Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights
• Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills
• Championing Inclusion : Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization
• Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey
• Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match