Netbrands Media Corp is hiring a
Product Marketing Manager

Summary

As a Product Marketing Manager at Imprint, you will help define what makes Imprint and its products unique, lead product positioning and messaging, collaborate with product teams, and contribute to business development. Imprint is looking for candidates with prior experience in leading product marketing initiatives, a strong understanding of GTM strategies, proven track record in successful product launches, excellent communication skills, ability to collaborate effectively with cross-functional teams, passion for customer advocacy and market research, and strategic thinking with a data-driven approach to marketing.

Requirements

• Prior experience as a founder building and selling a product is a huge plus
• 4-8 years experience in leading product marketing initiatives, preferably within the fintech industry
• Strong understanding of GTM strategies, product positioning, and messaging
• Proven track record in developing and executing successful product launches
• Excellent communication, presentation, and interpersonal skills
• Ability to collaborate effectively with cross-functional teams
• Passion for customer advocacy and market research
• Strategic thinker with a data-driven approach to marketing

Responsibilities

• Partner with our CEO & Founder in describing to all relevant stakeholders how Imprint uniquely combines a modern technology company with a credit card company
• Develop a clear statement and narrative around what makes Imprint compelling, what benefits our products uniquely provide, and why brands should choose us over large banks
• Partner with product teams to ensure we clearly communicate our products’ customer benefits and articulate our products’ tangible value, and influence product development and strategies for releases
• Create compelling product narratives, differentiated positioning, and resonant messaging by weaving together market dynamics, customer needs, and product benefits
• Develop our customer content strategy and create a deeply textured website that articulates our product story, benefits, and case studies
• Contribute to Business Development by developing clear, concise, and actionable GTM content and deliverables for sales leaders and customers
• Establish and maintain strong relationships with cross-functional stakeholders, including Product, Sales, Finance, Design, Enablement, and Marketing

Benefits

• Leading configured work computers of your choice
• Flexible
• Fully covered, high-quality healthcare including fully covered dependent coverage
• Additional health coverage includes access to One Medical and option to enroll in an FSA
• 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• An understanding that successful remote work requires flexibility and an appreciation for asynchronous work
• Access to industry-leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
• Annual salary range: $200,000 - $300,000, and competitive equity package