Product Marketing Manager

Summary

Join OnePay, a consumer financial services app, as a Product Marketing Manager and make a direct impact on our Card business. Lead product marketing strategies across various channels, optimize the onboarding experience, develop engaging content, conduct market analysis, and collaborate with analytics teams. You will drive customer acquisition and engagement, ensuring users quickly and consistently get value from their card. This role requires 5+ years of experience in product marketing, ideally in finance or fintech, along with proven experience in acquisition and engagement marketing. OnePay offers a competitive salary, stock options, health benefits, 401(k) plan, remote-friendly work environment, flexible time off, and growth opportunities.

Requirements

• 5+ years of experience in product marketing, ideally in finance, fintech, or financial services
• Proven experience in acquisition and/or engagement marketing
• Strong cross-functional collaboration skills, especially with product and analytics teams
• A strategic mindset paired with executional rigor and attention to detail
• A data-informed approach to marketing decisions
• Drive and proactivity - everyone here is a builder and executor

Responsibilities

• Lead product marketing strategy across paid media, partner channels, and Walmart-owned properties (CRM, site, in-store)
• Optimize the onboarding experience through structured testing to drive activation within the first 30 days
• Develop content and targeting strategies that drive activation to set up long term engagement
• Conduct competitive and market analysis to inform messaging and positioning
• Collaborate with Analytics to track and iterate on creative, offer structures, and time-to-bonus unlock performance metrics

Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth