Senior Product Marketing Manager

Summary

Join Ashby's Product Marketing team as a Senior Product Marketing Manager and lead product launches, owning go-to-market planning and execution. Collaborate closely with Product and Engineering teams to translate product specifications into marketing materials and demos. Craft compelling narratives that connect individual launches to Ashby's platform story. The ideal candidate possesses exceptional attention to detail, strong communication skills, and the ability to explain complex technical features clearly. Experience in product marketing, product management, or related fields is preferred. Ashby offers a competitive salary, equity, unlimited PTO, generous family leave, and a learning budget.

Requirements

• Product Marketing
• Product Management
• Solutions / Sales Engineering
• Sales Enablement
• Technical L&D

Responsibilities

• Lead Product Launches
• Own go-to-market planning and execution for all feature releases and new products
• Work closely with Product Managers to shape value propositions, messaging, and demo strategies
• Create assets including blog posts, one-pagers, demo videos, internal launch docs, and enablement materials
• Host quarterly launch events for our Tier 1 product launches
• Be a product expert and create leverage for your team
• Serve as the product expert and go-to resource for launch messaging and positioning
• Collaborate closely with Solutions Engineering, RevOps, and Enablement teams to ensure audiences across the organization are best-equipped through their channels
• Leverage AI, automation, and systems to efficiently ship GTM plans for a high velocity of product releases, giving yourself time back for more high leverage work
• Contribute to Product Narrative
• Shape how individual launches connect to Ashby’s platform story in collaboration with the broader Marketing and Product teams
• Develop compelling narratives that tie together multiple product features and package them for both internal teams and the market

Preferred Qualifications

• You’ve got an exceptional eye for detail - people consistently trust you as the final eye on something because you catch more than just typos every time
• You’re the person people ping and say, “Can you just explain this feature in normal words?” and you actually can
• You know how to shape a good demo that tells a story. Not just “click here, then here” but “here’s how this solves your problem.”
• You are comfortable owning your own copy and collaborating with design teams to produce well-polished assets
• You can read a launch plan and immediately hear the voices of Sales and CS in your head “but what about XYZ?”, and you’ve already worked with technical and product teams for the answer
• You can follow a playbook but are not afraid to go back to first principles thinking and build something from scratch without much direction
• You’re not a natural relationship builder and don’t feel comfortable working across Product and GTM folks
• You aren’t the person people go to when they’re trying to understand the complexities of a new product
• You find stakeholder and project management more draining than satisfying
• You’d rather not weigh in on or be the final call on creative because someone else will catch it (noting you will have design support, but that someone to catch it is you :)

Benefits

• Competitive salary and equity
• 10-year stock option exercise window. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable
• Unlimited PTO with a strong culture of actually taking time off
• 12 weeks of fully paid family leave (US)
• Generous budget for equipment, software, and office setup. Get what you need to be happy and productive!
• $100/month learning budget, with conferences covered with manager approval
• Top-tier health insurance for US employees (100% premium covered)