Product Marketing Manager

Summary

Join Outreach's growing Product Marketing team and help dominate the global markets in the Sales Execution Platform space. As a Product Marketing Manager, you will drive product momentum and revenue growth by developing go-to-market strategies, creating compelling messaging, and collaborating with various teams. You will be responsible for market requirements, go-to-market plans, competitive analysis, and content creation. This role requires a proven track record in bringing AI conversation intelligence and voice products to market. The position is based in the Atlanta area or remotely on the East Coast.

Requirements

• 3-5 years of experience working as a product marketer in the technology industry
• Experience defining and executing go-to-market strategies
• Proficient understanding of SaaS technology and landscape
• Proven ability to drive key business objectives
• Quick decision making for impactful outcomes
• Exceptional communication, writing and presentation skills
• Ability to deliver clear and compelling customer-facing messaging and materials
• Experience working with revenue, marketing, customer experience, and product teams
• Bachelor’s degree

Responsibilities

• Driving market requirements and go-to-market strategies for Outreach products
• Developing proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
• Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
• Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
• Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM
• Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product awareness on web, events, etc
• Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
• Owning the web experience for the product area, including: Outreach Voice, Conversation Intelligence and Coaching capabilities

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military