Product Marketing Manager

Summary

Join Rad AI, a leading healthcare AI company, as a Product Marketing Manager. You will play a crucial role in defining and executing go-to-market strategies for our innovative radiology AI products. Collaborate with cross-functional teams to develop compelling product narratives and drive initiatives that enhance market presence and customer engagement. This position offers the opportunity to significantly impact the future of AI in healthcare within a mission-driven organization. You will be responsible for developing and executing go-to-market strategies, crafting compelling product messaging, and collaborating with various teams. The ideal candidate possesses exceptional writing skills, a strong analytical mindset, and extensive experience in product marketing within the technology sector, preferably in healthcare. Rad AI offers a comprehensive benefits package, including health insurance, retirement plans, paid time off, flexible work arrangements, and more.

Requirements

• Exceptional writing and storytelling abilities with a proven track record of articulating value propositions to technical and non-technical audiences in a compelling way
• Critical thinker with the ability to view the entire customer journey while making tactical impacts through marketing campaigns, internal enablement assets, and training materials
• Proven experience in using key SaaS metrics to inform and guide marketing decisions
• Ability to navigate ambiguity, quickly identify what matters most, and drive toward effective solutions
• Track record of high performance and ability to move quickly while balancing quality
• Focused on results
• Ability to manage multiple projects and prioritize tasks to meet deadlines
• Passionate about Rad AI’s mission and excited about the impact of AI in healthcare
• 8+ years of product marketing, product management, or similar experience at a technology company, preferably within healthcare
• Bachelor’s degree in Marketing, Business, or a related field
• Demonstrated experience and strong track record in core product marketing disciplines, including developing go-to-market strategies, sales enablement, product positioning, and messaging
• Experience in market analysis, competitive analysis, and customer research to inform product and marketing strategies

Responsibilities

• Develop and execute go-to-market strategies for feature enhancements and new product launches
• Craft compelling product messaging and positioning that highlights Rad AI’s unique value propositions
• Map and maintain the customer journey to manage all touch points from awareness to adoption and long-term engagement
• Collaborate with product, sales, and customer success teams to align on product strategy and market needs
• Conduct market research and competitive analysis to inform product strategy and positioning
• Create and manage marketing collateral, including case studies, white papers, and presentations
• Drive demand generation campaigns and measure their effectiveness
• Support sales efforts with training, tools, and resources to improve product understanding and sales engagement
• Gather customer feedback and insights to refine product messaging and strategy

Preferred Qualifications

• MBA or advanced degree in marketing or a related discipline
• Experience in a high-growth startup environment
• Knowledge of the healthcare industry and AI technology
• Proficiency with marketing automation tools and analytics platforms

Benefits

• Comprehensive Medical, Dental, Vision & Life insurance
• HSA (with employer match), FSA, & DCFSA
• 401(k)
• 11 paid company holidays
• Location-flexibility (remote-first company!)
• Flexible PTO policy
• Annual company-wide offsite
• Periodic team offsites
• Annual equipment stipend