Product Marketing Manager

Summary

Join Splice, a creative platform for music makers, as a Product Marketing Manager for Sounds and Growth. This remote position requires 3-5 years of product marketing experience and a passion for the music industry. You will develop and execute go-to-market strategies for Splice Sounds, drive growth and adoption, define and refine positioning and messaging, deeply understand the customer, and collaborate cross-functionally. You will also measure and optimize performance and champion innovation in music creation. Splice offers competitive compensation, unlimited PTO, comprehensive health benefits, retirement savings, parental leave, flexible work options, and professional growth opportunities.

Requirements

• 3-5 years of Product Marketing experience including Defining go-to-market strategy, and executing campaigns
• Leveraging data-driven insights to make decisions
• Capturing and using customer insights
• Crafting messaging & positioning that resonates
• Cross-functional collaboration
• Music/creative industry experience

Responsibilities

• Develop and Execute Go-To-Market Strategies: Lead GTM planning for Splice Sounds. Ensure product launches, feature updates, and marketing campaigns are aligned with business goals and growth
• Drive Growth & Adoption: Partner with Product Management to identify and execute initiatives to increase subscriber acquisition, retention, and engagement, including experimentation with pricing, packaging, and promotions
• Define and Refine Positioning & Messaging: Author compelling narratives for Splice Sounds that differentiate the product, resonate with music creators, and reinforce Splice’s leadership in the music creation space
• Deeply Understand the Customer: Initiate and leverage research to gain insights into music creators, ensuring marketing strategies align with their needs and workflows
• Collaborate Cross-Functionally: Partner closely with Product, Marketing, Data and CX teams to align messaging, optimize campaigns, and drive business impact
• Measure & Optimize Performance: Forecast, monitor and analyze marketing effectiveness using data-driven insights, refining strategies to maximize impact and ROI
• Champion Innovation in Music Creation: Stay on top of trends in music production, AI-powered tools, and creator workflows to position Splice Sounds at the forefront of the industry

Preferred Qualifications

• Subscription & Pricing strategy: Experience with measuring and optimizing subscription business performance
• Music Production Experience: Hands-on knowledge of DAWs and music creation workflows
• Performance Marketing: Understanding of paid acquisition and funnel optimization
• Community & Influencer Marketing: Experience engaging creator communities
• Partner Communication: Co-ordinating strategic relationships with external partners

Benefits

• Compensation & Equity: Competitive pay with annual reviews and equity opportunities
• Time Off: Unlimited PTO to recharge and thrive
• Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents
• Retirement Savings: 401(k) plan with immediate vesting and company match
• Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents
• Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide
• Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities
• Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups