Product Marketing Manager

Summary

Join Testlio, a leading quality management company, as a Product Marketing Manager (or Senior Manager) and play a critical role in shaping the positioning, messaging, and go-to-market strategies for our solutions. This fully remote role, open to those in North, South, or Central America, requires a blend of strategic thinking, project management, creativity, and execution. You will collaborate with cross-functional teams, conduct market research, and develop compelling narratives to drive market adoption. Testlio offers a supportive and flexible remote work environment with benefits including paid time off, learning reimbursement, stock options, and an equipment policy. We are a growing, profitable company with a strong culture and a commitment to diversity and inclusion. The role requires 5+ years of B2B product marketing experience.

Requirements

• 5+ years experience in B2B product or solutions marketing, preferably in a startup or fast-paced environment
• Experience developing product and company messaging, including different variations of messaging for different audiences
• Proven track record of developing and executing successful go-to-market strategies
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages
• Expertise in crafting stories and supporting these with visual communication via presentations and other marketing artifacts
• Experience with market research, competitive analysis, and customer segmentation
• Ability to work collaboratively across teams and manage multiple projects simultaneously
• Eagerness to take ownership and ability to thrive in a fast-paced, remote environment

Responsibilities

• Shape the positioning, messaging, and go-to-market strategies for our quality testing solutions
• Develop an ideal customer profile for all our solutions
• Develop and refine product positioning, value propositions, and messaging to align with ideal customer profiles and target customer segments
• Create content for sales enablement, media, and prospective customers on Testlio offerings and platform components
• Conduct thorough market research to understand customer needs, the competitive landscape, and emerging trends in the procurement industry
• Monitor competitor activities and develop strategies to differentiate our solutions. Issue regular communications to the organization to help us understand and win against the competition
• Ensure consistency of product messaging across all channels and touchpoints
• Gather and analyze customer feedback to shape product development and enhance marketing initiatives
• Develop customer stories and case studies to demonstrate the value of our products in real-world applications

Benefits

• Paid time off
• Reimburse up to $300/yr for learning
• Stock options
• Equipment policy, with Testlio contributing to the bulk of the cost with regular equipment update intervals
• Remote work