Product Marketing Manager

Summary

Join Thrive, a leading technology solutions provider, as their Product Marketing Manager! You will be responsible for executing marketing plans for Thrive’s products and services. This role involves creating marketing content, conducting market analysis, assisting in visual asset creation, and collaborating with various teams. You will contribute to the launch of new services and products, analyze sales data, and develop sales enablement tools. The ideal candidate possesses a Bachelor's degree, excellent communication skills, a strong understanding of technology, and 7+ years of relevant experience. Thrive offers a dynamic and rewarding work environment.

Requirements

• Bachelor’s Degree in a technology, marketing, or related discipline
• Excellent grammar, written and oral communication skills. Ability to effectively communicate with internal product stakeholders
• Strong understanding of technology, including software, hardware, or related products – specifically Cybersecurity and Cloud platforms
• Strong understanding of how products and services are sold through hybrid sales model
• Fundamental knowledge of managed services concepts and practices
• 7+ years of product marketing, product management, or digital marketing experience, preferably in a related industry
• Strong ability to execute. Effective at partnering with team members and reaching out in real time to overcome roadblocks

Responsibilities

• Create marketing content and technical writing (sales documentation, product videos, website copy, blog posts) that articulates the benefits of our products and business outcomes under brand guidelines
• Responsible for website product content
• Conduct market analysis to understand the competitive landscape and help establish product differentiators
• Enter and complete industry/product awards
• Assist in creating visual assets that complement written content, such as diagrams, infographics, and illustrations
• Assist with Client Portal content and roadmap
• Contribute to the development and update of targeted customer profiles & verticals
• Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle
• Communicate the vision and value of new products to the sales team to facilitate our consultive selling process
• Develop sales enablement tools, presentations, and webinar abstracts
• Develop talk tracks specific to PowerPoint presentations
• Plan and participate in the launch of new services and products, which involve several different departments
• Continuously assesses the market and identifies strengths, gaps, and areas for products and services
• Analyze sales data, channel information, and create plans to improve product line sales using marketing and sales techniques
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
• Assist with Gartner informed positioning and messaging related to our core offerings

Preferred Qualifications

Prior experience with MSP/MSSP is preferred