Remote Product Marketing Manager

Summary

Join Time Doctor's marketing team as an ambitious Product Marketing Manager. You will be responsible for marketing employee productivity software, strengthening the brand, and meeting revenue goals. This role requires strong communication and collaboration skills across multiple departments, familiarity with product marketing techniques, and a proven track record in SaaS. You will play a key leadership role in building and formalizing a new Product Marketing function, operationalizing new processes, and engaging with stakeholders. The ideal candidate possesses creativity, quantitative thinking, and a proven track record of success in a SaaS company. This is a full-time, 100% remote position.

Requirements

• 5+ years of experience in Product Marketing or Program Management roles, ideally in enterprise SaaS environments
• Demonstrated track record in successful GTM SaaS programs and leading cross-functional initiatives
• Experience leading SaaS product pivots, market expansions and/or entering new markets
• Experience in market analysis
• Strong communication skills
• A keen eye for detail
• Creativity
• An analytical mind and strong quantitative skills
• A native English speaker (this role will involve a lot of copywriting)
• Comfort working with and managing a remote team

Responsibilities

• Develop and Operationalize Product Marketing programs – Product positioning, Competitor research, Win/Loss Analysis, Sales and Marketing collaboration
• Analyze market trends and the competitive landscape to guide positioning for Time Doctor - be an expert on our competition and how they are positioned
• Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria
• Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
• Understand and document our buyer’s process, including where they get information, and the who , what , when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
• Develop a marketing plan for the products you support in conjunction with our marketing and product teams, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
• Plan and execute the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works
• Educate internal teams about product changes and updates
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal sales tools, assets, and external collateral and teach them how and when to use it
• Merge data driven market understanding with customer feedback to prioritize go to market strategies
• Maintain a high-level customer-facing roadmap
• Coordinate mass customer communication from all teams, ensuring balanced communication and alignment

Preferred Qualifications

A background in product management is a plus

Benefits

This is a full-time, 100% remote position