Product Marketing Manager

Summary

Join Workato, a leader in enterprise orchestration, as a Product Marketing Manager to drive go-to-market strategy for its Embedded Platform. You will define and execute marketing initiatives, establishing Workato as a category leader. Responsibilities include creating product positioning and messaging, developing go-to-market strategies, and creating sales enablement materials. You will partner with various teams, conduct market research, and develop compelling content. The ideal candidate possesses 5+ years of experience in product marketing, strong communication skills, and a data-driven approach. Workato offers a vibrant work environment and numerous benefits.

Requirements

• 5+ years of experience in product or solutions marketing, preferably in B2B SaaS or tech
• Proven experience creating successful content, including blogs, technical documentation, and thought leadership pieces
• Strong understanding of the full marketing funnel and customer journey
• Ability to develop and execute marketing strategies from the ground up
• Excellent communicator who can manage multiple projects and stakeholders (product, sales, customer success, and marketing teams) in a dynamic, fast-paced environment from concept to execution
• Strategic thinker – Understands and can build a “big picture” vision while executing tactical initiatives
• Data obsessed – Analytical thinker who uses data to inform decisions and optimize marketing efforts
• Adaptable & self-starter – Thrives in a fast-paced environment with evolving priorities
• Customer-focused storyteller with the creativity and writing skills to communicate technical concepts authentically, building materials that resonate with customers and prospects

Responsibilities

• Define and execute marketing initiatives that establish Workato as a category leader in embedded integration, working closely with product, sales, customer success, and marketing teams to influence roadmap and revenue
• Create product positioning and messaging that differentiates our offerings and speaks to real customer needs across industries and regions
• Develop go-to-market strategies for new product launches and key initiatives —from planning through execution and performance measurement
• Create and scale sales enablement materials including pitch decks, battlecards, product one-pagers, and competitive comparisons
• Partner with product management to influence the product roadmap based on market insights and customer feedback
• Collaborate with demand gen and content teams to drive awareness, engagement, and pipeline through targeted campaigns
• Conduct market, customer, and competitive research to inform product strategy and sharpen our value proposition
• Develop compelling content across formats (web, blogs, videos, case studies, etc.) to support the entire buyer journey
• Serve as a key contributor and voice in the market, representing the product in customer conversations, events, and webinars

Preferred Qualifications

Experience with cloud, microservices, integration, automation, low-code/no-code applications, and/or APIs preferred

Benefits

For Colorado applicants, the pay for this role begins at $125,000 plus variable, benefits, perks and equity