Product Marketing Specialist

Summary

Join Lodgify, a fast-growing vacation rental software company, as a Product Marketing Specialist! You will drive successful product launches, create compelling messaging, and collaborate with cross-functional teams to deliver exceptional customer experiences. This role bridges product development and market strategies, ensuring alignment for maximized product adoption and growth. Responsibilities include developing go-to-market strategies, managing product launches, creating content, enabling sales teams, gathering market intelligence, and overseeing product communications. The ideal candidate possesses 5+ years of product marketing experience in SaaS, strong analytical skills, exceptional communication abilities, and a strategic mindset. Lodgify offers a range of benefits, including remote work flexibility, generous paid time off, comprehensive health insurance, flexible remuneration options, and various social and professional development opportunities.

Requirements

• 5 years of experience in Product Marketing
• Experience working in the SaaS industry
• Strong analytical skills and proficiency in tools like Google Analytics and Tableau
• Exceptional communication, storytelling, and copywriting abilities
• Experience collaborating across teams, managing multiple projects, and prioritizing effectively
• Knowledge of digital marketing channels, including SEO, content, CRM, and performance marketing
• Strategic mindset with a focus on delivering measurable business outcomes
• Self-motivated, creative, and customer-focused with a track record of solving complex challenges

Responsibilities

• Develop and execute go-to-market strategies for new features and updates
• Manage the entire product launch process, from concept through to launch, including post-launch analysis
• Work closely with the Product team to understand the product roadmap and prioritize launches based on market needs
• Serve as the liaison between product, sales, customer service, and marketing (CRM, paid, regional marketing and growth) teams to ensure alignment with product messaging and objectives
• Create compelling, targeted content to effectively communicate the value of new features to both current and prospective Lodgify users
• Develop and refine product messaging to ensure it resonates with targeted customer segments and stands out in the market
• Develop and deliver sales enablement materials, provide training sessions and workshops to empower the sales team and collaborate with Sales leadership to identify gaps and optimize resources for maximum impact on the funnel and MRR
• Gather and analyze market data to better understand the competitive landscape and customer needs
• Use insights to inform product positioning, messaging, and launch strategies
• Define KPIs for product launches and report on outcomes to the leadership team
• Oversee external product communications, ensuring consistency and alignment with brand voice and goals
• Collaborate with the marketing team to drive campaigns that increase product awareness and adoption
• Plan and execute the product releases together with the product team
• Provide regular updates to the leadership team on product marketing efforts and outcomes

Benefits

• The freedom to work from home any day that works for you
• Enjoy 25 working days of paid vacation and Jornada Intensiva in August
• Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too)
• Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!
• Flexible Remuneration options for your transportation needs
• Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment
• Free Spanish classes
• Boost your earning potential with our referral program that offers paid compensation
• Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!
• Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities