Program Manager

Summary

Join BeyondTrust as a Thought Leadership Program Manager and drive the execution of our Thought Leadership Program, positioning BeyondTrust as a leading voice in Identity Security. You will develop and manage a compelling thought leadership strategy, publish impactful content, and engage customers through various channels. This role requires overseeing the program's day-to-day execution, managing content creation and publishing, and collaborating with cross-functional teams. You will track KPIs, refine the strategy based on data, and report program success to stakeholders. The ideal candidate possesses strong communication, organizational, and project management skills, along with experience in program management and cross-functional collaboration. BeyondTrust offers a culture of flexibility, trust, and continual learning.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
• 3+ years of experience in program/project management or similar roles (e.g., marketing program manager, communications lead)
• Proven track record of collaborating successfully with cross-functional teams (e.g., sales, marketing, product, execs)
• Exceptional verbal and written communication skills, with the ability to transform complex or technical topics into clear and compelling narratives
• Strong organizational and multitasking abilities, including the skill to manage multiple projects simultaneously and meet deadlines
• Familiarity with KPI measurement tools and reporting (e.g., analytics platforms, project management software, and content management systems)

Responsibilities

• Oversee the day-to-day execution of the Thought Leadership program, ensuring alignment with overall go-to-market and brand strategies
• Maintain and prioritize a backlog of relevant topics and themes that support BeyondTrust’s strategic objectives in Identity Security and broader cybersecurity trends
• Manage the process of placing contributed articles, blogs, and other long-form content in relevant industry publications
• Coordinate with internal subject matter experts, executives, and spokespeople to source content ideas and subject matter expertise
• Collaborate with marketing, sales, and product teams to ensure TL assets are easily accessible and leveraged across various channels (e.g., social media, podcasts, customer events)
• Track, measure, and report on key performance indicators (KPIs) to gauge the effectiveness and impact of published content and campaigns
• Develop timelines, manage project plans, and ensure on-time delivery of content pieces, ensuring quality over quantity for maximum engagement
• Identify opportunities for internal and external collaboration to expand the program’s reach, including partnerships with industry influencers or other thought leaders
• Continuously refine the strategy based on data insights, industry trends, and competitive analysis
• Report program success to stakeholders and leadership teams

Preferred Qualifications

• Experience or strong interest in cybersecurity, identity security, or technology-related field (a huge plus)
• Familiarity with media relations and placing contributed articles in high-profile industry publications (a huge plus)
• Experience working with analysts, PR agencies, and media teams to amplify brand presence
• Strong expertise in thought leadership, executive positioning, and industry influence building
• Proven ability to develop and execute content strategies that drive business outcomes
• Knowledge of SEO best practices, social media marketing, and digital content distribution
• Experience using project management tools (e.g., Jira, Wrike) and content management platforms
• An understanding of brand positioning and how to craft content that supports both marketing awareness and sales enablement