Marketing Campaign Manager

Summary

Join Endor Labs, a leading application security company, as a Demand Generation Manager. You will develop, manage, and optimize ABM campaigns across multiple channels, leveraging your expertise in media buying and marketing automation. This role requires a strong generalist marketing background, experience in the cybersecurity industry, and proficiency in HubSpot. You will collaborate with various teams to ensure successful campaign execution and contribute to improving conversion rates. Endor Labs offers a competitive salary, comprehensive benefits, flexible PTO, and opportunities for collaboration.

Requirements

• 4+ years of experience in demand generation, media buying, and ABM strategies
• Proven experience with LinkedIn, Reddit, and search engine marketing
• Strong generalist marketing background, comfortable owning campaigns but also flexible in supporting other areas as needed
• Expertise in HubSpot and marketing automation tools
• Strong analytics and reporting skills, with the ability to measure the success of ABM campaigns and adjust strategies based on data insights
• Experience in the cybersecurity industry is required; AppSec experience is preferred
• Strong analytical and problem-solving skills with the ability to interpret data and adjust campaigns accordingly
• Excellent communication and project management skills

Responsibilities

• Develop, manage, and optimize ABM campaigns across multiple channels, including LinkedIn, Reddit, search, and programmatic media, ensuring targeted engagement and conversion
• Own the entire campaign lifecycle, from initial concept and execution to tracking performance, optimization, and detailed reporting
• Collaborate closely with design, product marketing, and other marketing teams to ensure alignment and the successful execution of campaigns
• Work in partnership with sales and sales development teams to create 1:1 and 1:Few ABM campaigns. Develop a repeatable process for breaking in to new target accounts
• Utilize HubSpot to manage marketing automation workflows, audience segmentation, and campaign reporting
• Provide support for various marketing operations and ad-hoc projects, ensuring seamless cross-functional collaboration across departments
• Advise the demand generation team on strategies to improve conversion rates and actively contribute to A/B testing for web performance and campaign effectiveness
• Continuously optimize campaigns by refining creative assets, messaging, and targeting strategies to drive consistent improvement
• Stay informed on the latest industry trends and best practices, with a particular focus on cybersecurity and Application Security (AppSec), to maintain cutting-edge campaign strategies

Preferred Qualifications

AppSec experience

Benefits

• Competitive salary and comprehensive benefits including Health, Dental, Vision and Mental Health plans
• 401(k) plan to support your long term financial goals
• Flexible PTO to maintain a healthy work-life balance (we want you here for the long-haul!)
• Opportunities for co-working and team meetups to foster collaboration
• Remote-first company, with team members distributed across various time zones