Public Sector Marketing Lead

Summary

Join the Growth Marketing team at Samsara as a Public Sector marketing leader and create the Public Sector marketing program strategy to drive qualified pipeline. You will be responsible for crafting the go-to-market motion, including campaigns, demand generation programs, content, field marketing, and partner plays, ensuring investments align with company priorities.

Responsibilities

• Own quarterly and annual Public Sector pipeline generation goals, aligning on plans with cross-functional stakeholders and leveraging marketing channels to achieve targets
• Define the strategy for marketing to the Public Sector, driving innovation on go-to-market motions for states, cities, counties, and educational institutions
• Drive pipeline and revenue growth by identifying new channels or tactics to scale and optimize the sales funnel to unlock incremental revenue
• Own the marketing program budget for Public Sector, prioritizing and allocating resources for greatest impact
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly
• Collaborate with cross-functional stakeholders in marketing, sales, finance, business operations, product, and account development to build a best-in-class go-to-market motion by leading joint initiatives, facilitating communication across departments, and driving alignment on marketing strategies
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
• Hire, develop and lead an inclusive, engaged, and high-performing team