Senior Regional Marketing Manager

Summary

Join Deputy, a global SaaS workforce management company, as a Senior Regional Marketing Manager to develop and execute region-specific marketing plans, generate new leads, and accelerate the existing pipeline.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Strong understanding of B2B marketing funnel and tactics
• 5+ years of marketing experience, focusing on events, webinars, and integrated campaigns
• Proven track record of successfully managing virtual and in-person events from strategy to execution
• Experience with referral marketing and direct mail initiatives
• Strong project management skills with the ability to juggle multiple priorities and deadlines
• A data-driven approach to marketing, with experience in using analytics to measure campaign performance
• Track record of meeting or exceeding performance targets
• Ability to work collaboratively across departments and with external vendors
• Comfortable working with remote teams located around the world
• Experience using internal reporting tools like Salesforce and Marketo or similar applications
• Excellent written and verbal communication skills

Responsibilities

• Amplify Deputy’s brand while driving pipeline and revenue through thought leadership, brand awareness, and lead generation events, with a focus on engaging prospects
• Develop and execute a marketing strategy specific to each region, collaborating with Marketing Operations to determine success metrics, track/analyze results, and optimize for future initiatives
• Own direct mail testing and referral marketing initiatives, experimenting with innovative approaches to drive results
• Manage program development targeted at specific customer attributes and characteristics, ensuring alignment with overall marketing strategy
• Collaborate with Product Marketing and Content teams to develop tailored messaging and content that resonates with prospects and drives engagement in webinars, direct mail efforts, and campaigns
• Research and identify industry events (in-person and virtual) that align with lead generation and brand-building goals. Set attendee targets and create promotional strategies to drive strong event attendance
• Serve as the onsite lead for Deputy at major events, engaging prospects and executives and ensuring effective event execution
• Manage post-event follow-up, including lead nurturing and sales handoff, while analyzing event performance to provide data-driven insights and optimize future strategies
• Partner with external vendors and industry partners to ensure seamless execution of campaigns and programs
• Analyze campaign performance and make data-driven decisions to optimize outcomes
• Manage project timelines, budgets, and resources to deliver marketing programs on time and within budget
• Stay up-to-date with industry trends and marketing technologies to continually improve marketing effectiveness

Benefits

• $86,000 - $119,000 a year
• Ownership in the company via Share Options
• Company match 401k plan
• Comprehensive health benefits
• Commuter reimbursement program
• Flexible remote-first work policy
• Company wide development and coaching