Remote Braze Marketing Specialist

Summary

Join Stride as a dynamic and detail-oriented Braze Specialist (contract role, short-term) to plan and execute Lifecycle marketing campaigns across email, in-app messaging, content cards, push and SMS. The ideal candidate will have deep experience with the Braze platform, strong QA skills, and can collaborate effectively within and across teams for design and content creation as well for campaign analysis.

Requirements

• 3+ years working in the Braze Customer Engagement Platform building both campaigns and canvases levering the following solutions: Email, In-app messages, SMS, Push notifications, content cards and multi-channel campaigns
• Strong familiarity with delivery validation rules, segmentation, defining target audiences, and liquid logic/personalization
• Comfortable with coding and updating templates, as well as loading and building complex audiences with 15+ filters
• Familiar with Braze’s Report Builder and other reporting functionality, particularly downloading and translating results in Google Sheets and/or Excel
• Comfortable with Braze’s User Lookup functionality to assess user journey’s and support our Customer Experience team
• Basic graphic design skills (i.e. Canva)
• Consumer copywriting / editing experience (e.g., comfortable suggesting or editing subject lines, headlines, etc. for fit and clarity)

Responsibilities

• Campaign planning, execution and QA
• Helping develop lifecycle campaign, audience and testing strategy focused on team/initiviate goals and KPIs
• Independently setting up, QA and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS, as well as updating and maintaining content cards in our native app
• Updating email HTML and templates to meet campaign requirements and copy structure
• Managing and updating marketing calendar of upcoming and completed campaigns
• Design & content creation
• Working closely with Brand team and external partners/resources to maintain template designs and helping guide/build graphics and illustrations, as well as copy and subject lines
• Campaign analysis and reporting
• Tracking and analyzing campaign performance metrics, such as open, click rates, as well as analyzing any testing
• Reporting on the success of campaigns across the organization

Benefits

$50 - $75 per hr