Remote CRM Marketing Specialist

Summary

Join Experian as a CRM Program Specialist and focus on building email marketing campaigns to grow awareness, engagement, and acquisition. You will help develop a comprehensive email strategy, manage daily campaign operations, and measure campaign effectiveness.

Requirements

• 2 or more years of experience in email marketing or CRM
• Experience within financial services or a subscription-based business environment
• Bachelor's degree in marketing, business, communications, or a related field

Responsibilities

• Build Email Campaigns: Manage email marketing campaigns designed to increase traffic to in product pages, engagement with new offers and encourage conversion ensuring new and existing customers are engaged throughout their lifecycle
• Support Program Strategy: Collaborate with other CRM Program Managers to contribute to the overall email marketing strategy, including content, messaging, re-engagement efforts, and loyalty-building communications that improve the customer's journey
• Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other key engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact
• Campaign Reporting: Monitor, and report on the performance of email campaigns, providing applicable insights to improve future campaigns. Work closely with dashboards created by the analytics team to interpret key metrics, with a strong focus on improving engagement and extending customer relationships
• Collaboration: Work closely with product and consumer insights teams to ensure email campaigns align with customer journey milestones, product launches, key retention goals, and ongoing programs
• Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of business goals and customer needs

Benefits

• Medical insurance
• Life and dental insurance
• Asociacion Solidarista
• International Share Save Plan
• Flex Work/Work from home
• Paid time off
• Annual Performance Bonus
• Education Reimbursement
• Family Bonding
• Bereavement Leave
• Referral Program