Demand Generation Manager

Summary

Join MANTL as a Growth Marketing Manager and leverage your banking industry insights and product knowledge to develop engaging marketing strategies. You will be responsible for identifying customer needs, tailoring messaging, and analyzing performance metrics to drive growth. This role requires collaboration with various teams, including marketing, sales, and SDR. You will manage multi-channel campaigns, oversee relationships with media partners, and work with the creative team to produce content. MANTL offers a competitive compensation package, including benefits such as 100% covered medical, dental, and vision insurance, unlimited PTO, remote flexibility, and a supportive team environment.

Requirements

• Bachelor’s degree or equivalent experience
• 4-6 years of experience in managing campaigns and budgets effectively
• A background in Fintech or B2B industries
• Proven track record in running multichannel campaigns across the customer journey, from brand awareness to customer advocacy
• Strong knowledge of inbound and outbound acquisition channels, including paid social, search, email, outbound, and content marketing
• Proficiency in Salesforce and Marketo as your CRM and marketing automation platforms
• Excellent analytical skills, with a comfort in making data-driven decisions
• Proven ability to build relationships and collaborate across all levels of an organization
• Self-motivated with a strong desire for continuous learning and growth
• Exceptional verbal and written communication skills
• Strong problem-solving capabilities

Responsibilities

• Collaborate with the marketing team to design and implement marketing campaigns that leverage both inbound and outbound strategies to generate new business opportunities
• Manage campaign budgets and maintain a calendar to track activities and progress
• Work alongside marketing analytics, data science, and sales operations to create dashboards and KPI reports that evaluate the success of marketing efforts
• Oversee relationships with third-party media partners to enhance brand visibility and top-of-funnel engagement
• Partner with marketing ops team to develop targeted email campaigns that guide audiences through a tailored buying journeys
• Collaborate with marketing and sales leadership to identify key use cases or segments within the market that can inform campaign strategies
• Work with the creative team to produce timely, relevant content tailored to different stages of the customer journey

Preferred Qualifications

• Experience in targeted ABM campaigns using tools like Triblio, DemandBase, or Terminus
• Familiarity with distributed teams and managing relationships with external agencies
• Experience with collaboration tools and a solid understanding of workplace dynamics

Benefits

• Competitive compensation package including base salary, equity, and benefits
• 100% covered medical, dental, and vision insurance for employees
• Unlimited PTO
• Remote or onsite flexibility
• A creative and fun team that comes together for regular events (Some examples from the past include improv, chocolate and wine tasting, happy hours)
• Remote setup allowance of $400
• Mental health and wellness programs