Remote Director, Earned & Owned Strategy

Summary

Join our team as a Director of Earned & Owned Strategy to work on enterprise SEO, Content Marketing, Influencer, Affiliate Marketing, and Email & Lifecycle Marketing clients with complex core business objectives. This role will focus on client retention, ideating and deploying creative Earned & Owned Media solutions, growing Earned & Owned Media investment for key accounts, and new business development.

Requirements

• Minimum of 5 years of experience in at least two of the Earned & Owned Media channels (SEO, Content Marketing, Content Development, Email Marketing, Affiliate Marketing, Influencer Marketing)
• Experience managing a fully-integrated digital campaign utilizing cross-channel insights
• Bachelor's degree (BA/BS) or equivalent practical experience
• Strong boardroom presence and ability to communicate with C-suite executives on the client-side to thoughtfully explain strategy, purpose and results
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
• Strong understanding of how web experiences (e.g., desktop sites, mobile sites, mobile apps) fit into holistic marketing strategies
• Strong analytical mindset with experience in advanced measurement and reporting tools such as Google Analytics, Adobe Analytics, Big Query, etc
• Proficiency in financial modeling, investment plans and forecasting through decision-making and associated tools including Excel and Google Spreadsheets
• A track record of leading successful new business pitches that demonstrate unique strategy opportunities and ultimately generate growth
• The ability to use consumer insights data, customer journey maps, organic performance, and key trends to inform the development of strategies and plans
• Solid time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
• Excellent oral, written, and interpersonal communication skills; including strong presentation skills

Responsibilities

• Serving as executive leadership on key accounts and be accountable for client success
• Developing custom earned strategy plans that combine tactics from SEO, Content Marketing, Content Development, Email Marketing, Influencer Marketing and Affiliate Marketing and provide strategic direction to Channel Managers
• Owning Earned & Owned Media projections for prospective and existing clients and consult on unique reporting solutions
• Establishing campaign goals upon client onboarding
• Collaborating directly with the Sales team to create opportunities for new business growth and pitch custom campaigns to prospective clients
• Ideating Earned Cross-Channel Co-activations that strategically combine tactics from Earned channels
• Collaborating with Paid Media Strategy & relevant Paid Media Channels for strategic alignment and tactical co-activations
• Partnering with Channel teams to ensure all digital channels are prioritizing goal-oriented tactics, proactively measuring return on investment/effort and pivoting when needed
• Leading campaign kick offs and create/review/approve campaign briefs prior to kick-off
• Auditing existing digital campaigns within a client’s owned channels
• Growing the total Wpromote Earned & Owned Media investment for key accounts
• Collaborating with Product & Engineering to develop critical applications and automations to serve both internal and external processes
• Reporting to Senior Director of Earned & Owned Strategy and other upper executives on key client service pillars: same-store growth, retention, new business and partnerships