Senior Director of Channel Strategy and Insights

Summary

Join Code.org as their Senior Director of Channel Strategy and Insights, overseeing the integration of all media channels (paid, earned, and owned). You will define and lead the overarching strategy, develop segmented audience strategies, and lead the evolution of marketing channels. Responsibilities include cross-channel leadership, reporting and analysis, optimization and performance management, and streamlining media operations. The ideal candidate possesses a Bachelor's degree, 10+ years of experience in comms planning or channel strategy, and proven expertise in marketing analytics. Code.org offers a competitive salary, comprehensive benefits, and a flexible remote work environment. This role requires a U.S. Citizen or Permanent Resident located in the United States.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• Minimum of 10 years of experience in comms planning or channel strategy, with a strong focus on the integration of media channels
• Proven expertise in marketing analytics, with a deep understanding of how to leverage data and performance metrics to optimize media strategies
• Strong track record in overseeing large-scale, multi-channel media campaigns, ensuring alignment, optimization, and performance across all channels
• Experience in managing cross-functional teams and leading collaboration between media, creative, and other marketing departments
• Strong analytical skills and experience using data to drive decisions and optimize performance
• Be a U.S. Citizen or Permanent Resident
• Be located in the United States
• Pass a pre-employment background check
• Be willing to travel a minimum of two times per year for team events

Responsibilities

• Define and lead the overarching strategy for integrating paid, earned, and owned media channels to ensure that each channel is aligned and optimized to work together for maximum effectiveness
• Develop segmented audience strategies to tailor each media channel and platform to meet the unique needs of different audience segments (e.g., students, educators, parents, policymakers, donors)
• Lead the intentional evolution of our marketing channels, ensuring alignment with best practices, audience needs, and organizational goals
• Proactively lead the integration of emerging media channels and innovative trends to ensure that Code.org remains at the forefront of media strategy and audience engagement
• Monitor media trends, industry developments, and competitive landscapes to ensure that Code.org's media strategies remain innovative and effective
• Foster collaboration between channel managers, creative teams, and other stakeholders to ensure media strategies align with content and broader business and marketing objectives
• Ensure that insights from one channel or platform are shared and integrated into others, maximizing the impact of media investments and creative content
• Partner with channel managers to ensure that channel-specific strategies are aligned with the broader media integration plan, driving cross-channel collaboration and synergies
• Guide channel managers in their day-to-day media execution, ensuring that each channel is delivering on its strategic objectives and contributing to overall performance goals
• Lead and mentor channel managers, ensuring they are equipped with the tools, insights, and resources needed to optimize their respective channels
• Collaborate with cross-functional teams to ensure alignment across organizational activities and ensure media strategies meet the needs of all audience segments
• Foster a culture of collaboration and data-driven decision-making across teams, driving continuous optimization and innovation
• Oversee the reporting and analysis of media and creative performance, ensuring that data insights lead to continuous campaign improvements
• Define key performance indicators (KPIs) for each channel, ensuring alignment with broader business goals and providing actionable insights
• Lead the creation of performance dashboards to visualize campaign impact and drive strategic decisions for media and creative optimization
• Lead the process for key reports, ensuring that we uncover and communicate the 'why' behind the data, telling the story of why certain trends or outcomes are occurring, not just what the numbers are showing. Key reports include monthly performance reports, post-campaign reports, and quarterly business reviews (QBRs)
• Drive continuous optimization efforts across media channels, using data insights to identify gaps and opportunities for improvement
• Work with channel managers to optimize campaigns, ensuring resources are allocated efficiently to achieve the best results
• Establish a culture of testing and experimentation (e.g., A/B testing, media mix modeling) to drive incremental improvements and refine strategies
• Continuously analyze audience behavior and engagement data to refine strategies, ensuring Code.org's messaging is relevant and impactful across all media channels
• Streamline media operations to ensure smooth execution of integrated campaigns, collaborating with media, creative, and operations teams to maintain efficiency
• Ensure that creative and media assets are delivered on time, correctly formatted, and effectively targeted across channels
• Implement anomaly detection protocols to identify deviations in performance and escalate issues for rapid resolution

Preferred Qualifications

• Experience in the nonprofit or education sector
• Familiarity with global media strategies and multi-market campaigns
• Leadership experience, with the ability to inspire and guide a team towards achieving shared goals

Benefits

• Technology subsidy consistent with our Bring Your Own Device environment
• Flexible, engaging, and remote working environment
• Paid time off: 3 weeks vacation annually, sick leave, and 'winter break' office closure the two weeks that include Christmas and New Years
• Medical, dental and vision premiums paid at 100% for FT positions and their dependents
• Option to participate in 403b retirement plan
• Annual professional development stipend
• The opportunity to help students learn better and change the face of computer science
• A unifying approach in a divided world