Demand Generation Director

Summary

Join Coalition, a leading Active Insurance provider, as our Director of Demand Generation! This strategic role involves leading a high-performing marketing team across insurance and cybersecurity business lines. You will elevate campaign strategy, design, planning, and execution, leveraging B2B SaaS tactics and novel strategies for our broker channel. Responsibilities include campaign orchestration, channel performance optimization, and collaboration with cross-functional teams. Success will be measured by increased submission pipelines for insurance products and driving ARR in our security business. This is a high-impact role requiring significant experience in demand generation and team leadership.

Requirements

• 7+ years of experience in a demand generation or growth marketing role
• Previous leadership experience managing teams in high performance environments
• Experience driving multi channel, high performing, integrated campaigns to meet marketing goals and objectives
• Proficiency in performance analysis, campaign assessment, and audience segmentation
• Exceptional communication, problem-solving, teamwork, and the ability to handle high levels of ambiguity
• High attention to detail, and the ability to lead and manage complex projects effectively
• Solid understanding of online and offline channels (such as email, social, paid ads, DM etc), attribution, best practices and tracking
• Skillfully manage senior leadership/exec/C-level to communicate on campaigns
• Ability to set clear goals, identify possible blockers, make the right tradeoffs and mediate between teams to find best possible outcomes for the organization
• Budget Management: Proficiency in planning and managing campaign budgets to maximize ROI
• Project Planning: Strong organizational skills to plan and coordinate multiple campaigns simultaneously
• Previous experience and understanding of how to leverage automation tools and martech to creatively execute and report on campaign results

Responsibilities

• Own the campaign planning and execution function to drive coherent and impactful marketing campaigns across audience segments
• Build repeatable processes for designing customer journeys, budget, and personnel allocation
• Lead, mentor, and manage a team of campaign managers, providing guidance on campaign development, best practices, and performance optimization
• Monitor the progress and results of marketing campaigns to ensure they meet objectives and provide reports to executive leadership on campaign performance, ROI, and market impact
• Work with data teams to design and build requirements for segmentation and audience targeting
• Work closely with PMMs and Content teams to ensure the coordinated delivery of all elements related to campaign requirements
• Collaborate with Sales and other cross-functional teams as needed to ensure alignment of marketing strategies with sales objectives and increase utilization of marketing content
• Allocate and manage marketing budgets, ensuring effective use of resources across various campaigns and projects

Preferred Qualifications

Experience driving vertical marketing or channel based programs via field sales. Insurance and/or fintech and healthtech verticals are a plus but not required

Benefits

• 100% medical, dental and vision coverage
• Flexible PTO policy
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!
• Competitive compensation and opportunity for advancement