Senior Paid Media Specialist

Summary

Join Luxury Presence, a leading digital platform revolutionizing the real estate industry, as a Sr. Paid Media Ad Specialist. You will develop and manage paid media campaigns across various platforms, conduct audience research, analyze campaign data, and optimize ROI. This role requires 5+ years of experience in managing paid media campaigns on platforms like Meta and Google Ads. You will collaborate with cross-functional teams and mentor junior team members. The position offers a competitive salary of $90,000 - $100,000 a year and the opportunity to work with a fast-growing company in the proptech and marketing sectors. Luxury Presence is an award-winning company with a strong reputation for innovation and excellence.

Requirements

• 5+ years of experience creating, managing, and optimizing campaigns in Meta, Google, and other advertising platforms
• Managed a large book of clients in-house or at an agency
• Strong analytical skills and proficiency in analyzing campaign data to draw actionable insights and optimize performance
• A technical understanding of ad tracking technologies, including how to set up and analyze conversion tracking and end-to-end results
• In-depth understanding of audience targeting, segmentation, and personal development
• Excellent copywriting skills and a keen eye for design and user experience
• Advanced knowledge of various digital marketing frameworks and an appetite to continually test and learn
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment
• Strong problem-solving skills and adaptability to stay ahead in a rapidly evolving industry

Responsibilities

• Develop, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Meta Ads) to achieve client objectives and KPIs
• Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments
• Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements
• Regularly monitor budgets and adjust bids to optimize ROI and achieve predefined KPIs, such as CTR, CPL, and ROAS
• Create and test compelling ad copy and landing pages to improve click-through rates, conversion rates, and user experience
• Stay current with industry trends, platform updates, and best practices to improve campaign strategies and performance continuously
• Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns
• Effectively communicate campaign performance, insights, and recommendations to clients and internal stakeholders
• Collaborating with and mentoring junior team members on optimization best practices
• Partner with leadership to develop and improve team processes and efficiencies

Benefits

$90,000 - $100,000 a year