Remote Growth Manager

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Binance

πŸ“Remote - South Africa

Job highlights

Summary

Join Binance, the leading global blockchain ecosystem, as a Lifecycle Marketing Manager for Africa. Drive lifecycle marketing efforts, develop marketing strategies, and unlock new user growth through product offerings design.

Requirements

  • A minimum of 3 years of experience in lifecycle management
  • Experience in launching both large-scale and targeted campaigns throughout the user lifecycle
  • Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation
  • Experience in user segmentation, customer lifecycle management, and A/B testing
  • Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis
  • Creative thinking for developing innovative marketing strategies and engaging campaigns

Responsibilities

  • Drive and lead lifecycle marketing efforts across the African Region
  • Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users
  • Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels
  • Unlock new user growth through product offerings design
  • Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign
  • Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights
  • Measure, understand, and report critical metrics within the organization
  • Envision Africa's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs

Benefits

  • Competitive salary and benefits
  • Flexible working hours, remote-first, and casual work attire

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