Remote Senior Manager, Growth
HelloFresh
πRemote - Netherlands
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Job highlights
Summary
Join us as a highly resourceful Senior Manager, Growth to spearhead the launch of Factor, a healthy meal subscription service in the Netherlands & Belgium. As the champion of the Factor brand, you will define the marketing strategy and execute it across various channels.
Requirements
- Have a minimum of 5 years experience in Growth/Consulting/Strategy/Early stage startup roles, ideally in the areas of food or technology
- Have experience in performance marketing across a broad mix of channels
- Are a strategic thinker with strong prioritization skills - you are able to define an overall growth strategy and prioritize channels and marketing activities accordingly
- Have strong collaboration and stakeholder management skills - you are able to leverage existing organizational expertise and convince different teams to work together
- Are able to develop clear hypotheses for when a different approach should be taken
- Are able to understand and apply local market consumer behavior and trends (especially related to food, technology, and commerce) to inform your growth strategy
- Have strong analytical skills - you have a robust understanding of levers to manage performance and use data to drive informed decisions
- Are a native Dutch speaker with a strong proficiency in English
- Are highly proactive and flexible, with willingness to contribute to other marketing initiatives
Responsibilities
- Define overall marketing strategy, including budgeting and target setting, across key local channels
- Directly execute your marketing strategy across these channels (e.g. setup, partner outreach, coordination with local agencies, etc)
- Content QA: developing the voice of the Factor brand in the Netherlands & Belgium in close collaboration with the Factor Marketing Comms & PR lead; ensuring quality across all copy, particularly in marketing and web/app
- Collaborate with the central Factor EU and Centre of Excellence teams for online marketing channels
- Bring a local market perspective, staying up to date on consumer behavior and marketing trends to inform the overall marketing strategy
- Overall performance management and analysis across all channels
- People management responsibility, with a Jr. Content Manager reporting into you
Benefits
- 20% discount on Factor, Hellofresh or Greenchef
- Paid parental leave benefits
- 50% work-from-home policy, with a budget allowance to support your home office set-up and the flexibility to work from abroad up to 8 weeks per year
- Pension and health insurance support
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