Senior Product Manager, Growth

Summary

Join our team as a dynamic Product Manager – Growth to lead efforts in maximizing the potential of new signups and driving key monetization and data-focused initiatives.

Requirements

• Proven Experience in PLG: 5+ years of experience as a Product Manager, ideally in SaaS or B2B environments where Product-Led Growth is a core strategy
• A deep understanding of freemium models, trial experiences, onboarding flows, and monetization strategies
• Data-Driven Decision Making: You have a strong analytical mindset and are comfortable defining experiments, analyzing data, and drawing insights to support your decisions
• You’ve previously worked with analytics tools like Amplitude, Mixpanel, or similar
• Cross-Functional Leadership: Experience working closely with engineering, design, data science, product marketing , and customer success teams to drive impactful product changes
• User-Centric Mindset: You always keep the user at the center of decision-making, using qualitative and quantitative insights to prioritize features and solutions that add the most value
• Growth Mindset: Ability to test, fail fast, and iterate rapidly in an experimental environment, staying focused on continuous improvement and high-impact results
• Excellent Communication Skills: You can translate complex data and product concepts into clear, actionable strategies for technical and non-technical teams

Responsibilities

• Drive PLG Initiatives: Partner with the Data Team to design and execute experiments that test assumptions, analyze results, and validate opportunities to improve the user journey
• Collaborate with the Product Education, Community, and Customer Marketing Teams to streamline new user communications, fostering engagement and activation
• Partner with Plans and Pricing Teams to explore growth levers, optimize features, set limits, and experiment with pricing strategies, ensuring our packages meet user needs while driving revenue
• Lead the evolution of Typeform’s trial experience and workflows, enabling users to extract maximum value and convert to paying customers
• Optimize Customer Experience: Work with the Research Team to gain insights into user behavior, customer needs, and pain points, driving improvements to our onboarding, usage, and retention strategies
• Leverage usage data and customer feedback to move capabilities across packages, refine trial motions, and adjust pricing and feature limits based on user value and engagement
• Collaborate with Sales and Customer Success Teams to align on cross-functional growth initiatives that support product improvements and customer value maximization
• Experimentation and Iteration: Define and execute data-driven experiments that test hypotheses on product usage, feature adoption, and pricing, iterating on ideas to drive continuous improvement
• Run A/B tests on trial flows, pricing models, and activation levers, and track the impact on growth metrics like LTV, churn, and ARR
• Develop and maintain a growth roadmap with clear milestones and KPIs that align with company-wide goals and key performance indicators