Product Growth Manager

Summary

Join SOCRadar as a Product Growth Manager to drive product adoption, revenue growth, and customer satisfaction by developing and executing strategies to optimize the user journey, increase customer lifetime value, and identify new growth opportunities.

Requirements

• 4 - 5 years of experience in a product management or marketing role
• Bachelor's degree in business, marketing, IT or related field
• Proven track record in driving product growth and revenue
• Strong analytical skills and data-driven decision making
• Experience in A/B testing, experimentation, and growth hacking
• Excellent communication and interpersonal skills
• Cross-functional collaboration and teamwork
• Understanding of product lifecycle management
• Experience in the cybersecurity industry
• Knowledge of SaaS business and Product Led Growth models and metrics
• Proficiency in data analysis tools
• Experience with marketing automation and CRM platforms

Responsibilities

• Develop and execute product growth strategy: Align product initiatives with overall business objectives to drive sustainable growth
• Conduct in-depth market research: Identify market trends, customer needs, and competitive landscapes to inform product development and go-to-market strategies
• Lead growth initiatives: Optimize product features, user experiences, and testing through data-driven experimentation
• Collaborate cross-functionally: Work closely with product, marketing, sales, and engineering teams to achieve growth objectives
• Analyze user behavior: Utilize data analytics to understand customer journeys and identify opportunities for improvement
• Drive product adoption: Develop and implement strategies to increase user adoption and engagement
• Optimize product lifecycle: Manage product updates, enhancements, and end-of-life decisions
• Develop pricing and packaging strategies: Optimize revenue generation and customer value
• Track and analyze product performance: Monitor key metrics and identify trends to inform decision-making
• Leverage data to optimize growth: Use data insights to drive product improvements and marketing campaigns
• Assist Online Sales: Create packaging, pricing, and creating self-service buying experiences for customers
• Champion Product Led Growth: Evangelize the benefits of PLG across the organization and build a product-led mindset and help create engaging onboarding experiences that drive product value realization

Benefits

• Private Health Insurance
• Remote working environment
• SOCRadar Academy E-learning Platform
• Birthday & October Security Awareness Month Day off