Remote Head of Product Marketing, Global Competitive Intelligence

Summary

Join Xero as the Head of Competitive Intelligence (CI) within Product Marketing to scale a recently established global CI function, leading the team in enhancing go-to-market effectiveness and informing product strategy through competitive data and insights.

Requirements

• 7+ years of experience in Product Marketing and/or Competitive Intelligence for a high tech company, preferably SaaS (B2B and/or B2C)
• Establishing, scaling, or managing a Competitive Intelligence program
• Experience with competitive monitoring tools
• Coaching and developing a high-performing team, including managing remote teams
• Working across complex global programs with a broad range of cross functional stakeholders
• Demonstrated experience working with product and go-to-market stakeholders
• Understanding of small business SaaS market. Familiarity with the Xero platform and ecosystem is a plus
• Experience crafting compelling product positioning, messaging, and customer-facing assets
• Analytical skills with ability to synthesize multiple data points into a clear, concise path forward with tangible opportunities
• Ability to develop a cohesive strategy with the operational acumen to implement your plan
• Process oriented; able to develop consistent templates and frameworks to scale the function efficiently
• Strong program management and planning skills to drive complex programs forward
• Excellent communication and senior stakeholder management skills to build understanding and influence outcomes

Responsibilities

• Develop the strategy for a global Competitive Intelligence function
• Implement and scale a competitive monitoring program
• Establish and own Xero’s Win/Loss program
• Conduct competitive, market, and customer research to identify areas of differentiation to inform Product planning and development of GTM assets
• Translate insights into various assets for Marketing and Revenue teams
• Build Xero’s “competitive muscle”; create internal channels of communication across the organization to share insights and centralize resources for teams to self-serve at scale

Benefits

• Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond
• Offering very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family
• Employee resource groups, wellbeing programming and allowances
• Medical, dental, vision, and disability insurance
• Fertility and family forming financial support
• 401k contribution matching
• 26 weeks of paid parental leave for primary caregivers
• An Employee Share Plan