Remote Lifecycle Marketing Manager

Summary

Join Ontra, the global leader in AI-powered legal technology solutions, as a Lifecycle Marketing Manager and contribute to a world-class marketing strategy. This role involves building and managing nurture programs, collaborating with cross-functional teams, reporting on key KPIs, and improving processes.

Requirements

• 5+ years of lifecycle marketing experience
• At least 3 years of experience with Marketo required

Responsibilities

• Nurture Program Management: Build and manage sophisticated nurture programs for leads and customers in various segments and stages of our funnel
• Teamwork: Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward
• Reporting: Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to take the program to the next level
• Process Improvement and Creation: Establish a rigorous AB testing agenda to test messaging, subject lines, CTAs, content, email cadence and timing to constantly improve performance
• Partnership: Partner with a number of cross functional teams to uncover customer insights that drive better decision making and put our customers first
• Email Marketing: Lead and be the email marketing expert for nurtures, but also be able to batch emails for campaigns from the Marketing team

Benefits

• Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance