Remote Manager, Lifecycle Marketing

Summary

Join a fast-paced, growing tech-forward environment where ownership, accountability, and passion for winning as a team are essential. As a Manager of Lifecycle Marketing, you will lead a cross-functional team of Marketing Managers and shape the future of our mid-funnel marketing programs.

Requirements

• A minimum of three (3) years of experience directly managing marketers
• A minimum of five (5) years of experience leading lifecycle, email, CRM, and/or Engagement Marketing programs
• Mobile app marketing experience
• Considerable experience with marketing automation
• Permanent US work authorization is a condition of employment with onX

Responsibilities

• Make great marketers better. You’ll support your team with individual goal-setting, professional development, and mentoring
• Support the end-to-end management of product onboarding and trial-to-purchase conversion including multi-channel recommendations, creation, deployment, testing, optimization, analysis, and reporting
• Work directly in automation tools (Braze, mParticle, Amplitude). You will regularly review and participate in architectural discussions for mid-funnel automation. You will be a player-coach, owning smaller less intensive programs and supporting marketers who directly own larger programs
• Collaborate with product, paid media, brand, business intelligence, and engineering teams
• Act as a leader of mid-funnel performance analysis
• Generate customer insights through in-app behavior analysis
• Consult as a subject matter expert in the channels of in-app messaging, email, and push messaging

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays