Lifecycle Marketing Manager

Summary

Join our team as a highly-motivated Lifecycle Marketing Manager Contractor and contribute to end-to-end campaign development, management, execution, and reporting on lifecycle campaigns across targetable channels.

Requirements

• 5+ years of experience in lifecycle marketing, crm marketing, or a related role
• Strong analytical skills and problem solving skills, with extensive experience using data to inform decision making
• Independent and a self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
• Proficiency in tools such as Iterable (or any other major ESPs), Appcues, Mixpanel, Tableau, and Asana
• Strong understanding of the customer journey and its funnel stages
• Experience collaborating with cross-functional teams and managing campaigns from ideation to execution
• Ability to identify and develop new opportunities that drive action

Responsibilities

• Work on established campaign strategies by leading end-to-end program execution in line with the strategic objective
• Create personalized experiences that support various personas and segments across various channels (email, in-app, mobile…)
• Continuously refine campaigns via content, timing and cadence to improve user experiences and achieve business objectives
• Partner with creative team to create compelling content, including emails & in-apps
• Own performance of key projects, identify insights, and provide updates to assess impact and inform recommendations
• Conduct A/B testing to continuously optimize new and existing programs
• Support lifecycle team on adhoc requests to drive on-going value across all segments
• Work closely with cross-functional partners across Analytics, Product, Marketing, and Customer Success

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)