Manager, Marketing Operations (Customer Marketing Campaigns)

Summary

Join us as we empower the restaurant community to delight guests, do what they love, and thrive. The Marketing Operations team plays a key role in Toast’s Go-to-Market Strategy. The Manager, Marketing Operations will partner with the Customer Marketing team to deliver programs that enhance the customer experience after a customer purchases Toast.

Requirements

• 4+ years of experience in marketing operations, sales operations or demand generation
• 4+ years of experience using Marketo or similar marketing automation platforms. Marketo & Braze certification preferred
• Experience using other marketing and sales technologies (ex. Salesforce, Pendo, Chili Piper) project management tools (ex. Asana, JIRA, Workfront)
• Experience developing marketing campaigns leveraging real time behavioral product data
• Experience with communications consent operations and preference management
• Experience managing multiple projects concurrently with strong communication skills, priority-setting capability
• Proficiency with system integration principles, experience troubleshooting points of system and process failure
• Curious and detail oriented; enjoys working with data and new technology
• Ability to thrive in a fast-paced work environment; works well under deadlines
• Approaches work as an accountable stakeholder with empathy and understanding for colleagues and target audiences

Responsibilities

• Own campaign execution across email, in-app messaging, sms and digital assets for customer lifecycle and customer growth initiatives
• Identify and solution for campaign optimization opportunities to help drive system and program efficiencies
• Troubleshoot and QA campaigns for data issues, segmentation, deliverability, workflows and other marketing operations functions
• Drive and collaborate on project planning, scoping, prioritization, progress updates; this person really shines as a cross-functional connection point; bringing teams together and improving alignment across initiatives
• Create and maintain technical documentation and training to increase technology adoption, software acumen and adherence to operational processes for marketers
• Become an expert in Toast’s Marketing technology stack; identifying improvement areas and assisting with operational program development, troubleshooting and QA
• Support the creation, maintenance, and adherence to customer communications governance