Remote Manager, Programmatic Targeting & Pricing

Summary

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Requirements

• Bachelor’s degree in marketing, advertising, business, health care or related field
• 4+ years of experience in programmatic media buying or digital advertising, with a focus on campaign targeting and pricing management
• 2+ years of experience building and leading a highly effective and functional team as well as managing operational workflows
• Proficiency in using programmatic advertising platforms is essential. Familiarity with ad serving technologies, data management platforms (DMPs), and ad exchanges is also important
• The ability to analyze data, interpret campaign performance metrics, and optimize advertising strategies accordingly is crucial for success in this role. Strong analytical skills, including proficiency in Excel or other data analysis tools, are required

Responsibilities

• Create structure and processes as well as oversee all aspects of campaign scoping and pricing for programmatic targeting & pricing
• Collaborate with our client-facing sales team to develop compelling and customized proposals that align with client objectives and budgets
• Develop and present proposal options that reflect a thorough understanding of client needs and preferences
• Deliver innovative, targeted, measurable, and impactful campaigns that resonate with our clients' target audiences and strategic goals
• Utilize strategic expertise to navigate clients through various programmatic campaign options
• Analyze audience data, demographics, market trends, and pharmaceutical sales data to create and refine targeting strategies, maximizing reach and engagement
• Implement and iterate on processes to optimize efficiency while maintaining agility
• Work closely with cross-functional teams to identify operational needs and implement solutions
• Work closely with ad operations and reporting teams to execute campaigns, manage platforms, and provide regular updates on impressions, click-through rates, and other pertinent KPIs
• Partner with the insights and enablement team to establish, execute, and deliver audience quality and script lift insights
• Mentor and guide team members, fostering a collaborative and growth-oriented work environment

Benefits

• Competitive compensation
• Flexible time off to recharge
• Hybrid work options
• Mental and emotional wellness resources
• 401K plan