Remote Marketing Manager - SaaS

Summary

Join a leading eco-socio-responsible company as the Marketing Manager for Optchain, driving data-driven demand generation strategies and contributing to revenue growth.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 5+ years of experience in marketing in a SaaS environment
• Strong understanding of digital marketing channels, including SEO, SEM, and marketing automation tools (e.g., Salesforce, Pardot)
• Experience managing CRM platforms and nurturing lead pipelines
• Analytical mindset with the ability to interpret data and translate it into actionable insights
• Fluency in English (speaking and writing)

Responsibilities

• Lead the creation, execution, and communication of comprehensive marketing strategies and action plans aligned with business objectives and product positioning for Optchain
• Define customer personas to guide targeted strategies
• Manage marketing budgets allocated for campaigns and events
• Provide continuous market and competitive analysis to refine strategies and maintain a competitive edge
• Design, manage, and optimize multi-channel marketing campaigns (digital, social media, email, events, and webinars) to drive lead generation and customer acquisition
• Oversee the production of marketing materials, including case studies, blogs, brochures, and ads, ensuring consistency with Optchain’s value proposition and SEO best practices
• Collaborate closely with sales and SDR teams to optimize lead handoff, nurture Marketing Qualified Leads (MQLs), and track the pipeline from MQL to closed opportunity
• Oversee Optchain’s website content and ensure it is up-to-date, SEO-optimized, and aligned with ongoing campaigns and product launches
• Collaborate with product management to create blogs, success stories, and feature launches
• Define and monitor key performance indicators (KPIs) such as MQL-to-opportunity conversion rates, campaign ROI, and customer acquisition costs (CAC)
• Monitor and analyze the lead attribution model to identify the most effective lead sources and channels, using insights to optimize marketing efforts

Benefits

• Flexible work schedules
• Remote working mode
• Competitive compensation
• Healthcare plan
• Meal allowance
• Wellhub
• Employee Assistance Program (EAP)