Paid Ads Marketing Manager

Summary

Join Decentralized Masters, a rapidly growing DeFi education company, as their Paid Ads Marketing Manager. You will be pivotal in driving marketing strategy, focusing on paid advertising to expand reach and increase revenue. Responsibilities include developing and optimizing paid ad strategies across multiple platforms, managing campaigns, collaborating with the marketing team, and managing the advertising budget. You will need proven experience scaling paid ad campaigns with large budgets, direct response marketing expertise, strong analytical skills, and leadership abilities. The company offers a competitive salary, unlimited PTO, flexible work schedule, team off-sites, a supportive culture, and a fully remote work setup.

Requirements

• Proven experience in scaling paid ad campaigns, particularly Facebook and YouTube, with budgets exceeding $1 million per month
• Demonstrated success in managing high-ticket sales funnels and implementing direct response marketing strategies
• Strong ability to analyze data, interpret insights, and make data-driven decisions to optimize campaign performance
• Exceptional leadership and team management skills, with the ability to guide and inspire a team of marketing professionals
• Deep understanding of the financial landscape, investment-related offers, and familiarity with the AGORA style of financial publishing
• A meticulous approach to all aspects of marketing, ensuring that campaigns are executed with precision and accuracy

Responsibilities

• Develop, execute, and optimize paid ad strategies across multiple platforms, including but not limited to Facebook, YouTube, Google Ads, and other emerging channels
• Utilize data-driven insights to continuously improve ad performance, targeting, and ROI
• Experiment with new creative approaches, targeting tactics, and ad formats to stay ahead of market trends
• Create, manage, and scale paid ad campaigns with a focus on high-ticket funnels, aiming to generate consistent monthly revenue growth
• Monitor and analyze campaign performance metrics, using insights to make data-informed decisions and improve future strategies
• Implement A/B testing to optimize ad copy, visuals, landing pages, and call-to-actions for maximum conversion rates
• Work collaboratively with our in-house marketing team and external experts to leverage additional skills and knowledge
• Identify and train team members in advanced paid media techniques to ensure we maintain a competitive edge in the marketplace
• Manage and allocate the advertising budget to maximize ROI while achieving cost-efficient customer acquisition
• Track, report, and analyze the performance of all paid marketing campaigns and recommend ways to improve on key metrics
• Develop audience segmentation strategies to target our ideal customers (American males aged 45+), tailoring campaigns to resonate with this demographic
• Utilize advanced targeting and retargeting techniques to reach new potential customers and nurture existing leads through the sales funnel

Benefits

• Competitive Salary Package
• Full-time / 40 hours a week
• Unlimited PTO
• Flexible Work Schedule
• Team Off-sites
• Supportive, dynamic culture with team members across 22+ countries
• Entirely remote setup — work from anywhere in the world!