Performance Marketing Specialist

Summary

Join Lupa Digital Inc., a digital marketing agency, as a Paid Media Specialist and expertly manage paid acquisition campaigns to boost clients' online visibility, generate leads, and drive conversions.

Requirements

• Excellent English written and verbal communication skills
• At least 3 years of experience managing paid acquisition campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, Amazon Ads, LinkedIn Ads, and others
• Expertise in Google Ads, including managing Search, Display, Video, and Shopping campaigns
• Experience with Meta Ads Manager, utilizing its features to optimize campaigns and track performance
• Proven experience in $10k - 100K Ad spend per month
• Proficiency in data analysis using Google Analytics 4, tracking key performance indicators (KPIs), and creating custom reports
• 2-3 years of experience working with a variety of industries

Responsibilities

• Developing and implementing paid media strategies to meet client goals and maximize return on investment
• Managing PPC campaigns across various platforms, including campaign setup, budget allocation, and bid management
• Analyzing and reporting on campaign performance, using data to inform optimizations and strategic decisions
• Conducting competitor analysis to identify opportunities and inform campaign strategy
• Collaborating with clients and the internal team to discuss campaign goals, progress, and optimizations
• Implementing tracking solutions, including setting up and troubleshooting conversion tracking via Google Tag Manager
• Staying updated on industry trends and algorithm changes to ensure strategies are in line with best practices

Preferred Qualifications

• Marketing agency experience is preferred
• Familiarity with conversion tracking and the use of Google Tag Manager

Benefits

• Flexible work schedule: work when you want as long as the work gets done, expectations are exceeded and commitments are met
• Remote work
• Access to cutting-edge tools
• Flexible time off