Remote Product Marketing Manager

Summary

Join Abnormal Security as a product marketing manager with cybersecurity experience to help articulate messaging and positioning for new and existing products, create content, drive launches, and enable sales teams.

Requirements

• 3 years of experience in sales or marketing at a B2B SaaS cybersecurity company, with 2 years in product marketing
• Written samples of external-facing content for cybersecurity buyers
• Experience running product launches in a high velocity environment
• Strong technical curiosity with past examples of explaining complex technical concepts to buyers
• Excellent written and verbal communication skills
• Strategic thinker who is able to get to work quickly and execute independently
• Ability to effectively influence both internal and external stakeholders across all levels of the organization
• Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
• A passion for Abnormal's mission and the success of our customers, partners, and community

Responsibilities

• Create compelling, differentiated messaging and positioning
• Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels
• Work across marketing team to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey
• Support incremental updates and feature launches throughout the year with end-to-end launch strategy
• Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey
• Conduct customer research to understand needs and requirements
• Enable our sales teams and channel partners on the joint solution and the value proposition
• Be a speaker externally

Preferred Qualifications

• Enjoys public speaking and evangelizing cybersecurity topics
• Experience with defining GTM strategies at growth-phase cybersecurity companies

Benefits

• Bonus
• Restricted stock units (RSUs)