Remote Product Marketing Manager

Summary

Join Entrata, a global leader in property management software, as Product Marketing Manager (PMM) and own positioning, messaging, customer development, and go-to-market strategy for products within the Entrata Operating System. Collaborate with marketing and product managers to craft compelling messages, tools, and content in support of sales and management teams.

Requirements

• Bachelor’s degree or equivalent professional experience
• 2-3 years product marketing experience (specific experience at a software company is a major plus)
• Ability to develop strong relationships with multiple stakeholders. The PMM role sits within the Marketing team, but interfaces often with Product, Sales, and Customer Success
• Proven project management skills, attention to detail and organizational abilities
• Excellent writing skills and proven experience in producing product-focused content
• Experience in crafting creative messaging, tailored to the needs of the market
• Strong analytic and creative problem-solving skills
• Thought leadership among peers on direction, issues and initiatives related to customer acquisition and engagement
• Excellent service and communication to other teams in the company

Responsibilities

• Each PMM owns marketing for a specific set of Entrata products and is responsible to work with product management teams to facilitate and create marketing collateral for those products
• Partner with product teams and other departments (Sales & Customer Success) to develop captivating lead-gen initiatives and campaigns
• Drive market leadership in the multifamily space through the messaging and positioning of our platform and associated products
• Identify and execute on breakthrough product marketing activities that set our products apart
• Research, develop, and write content for the website, brochures and all other marketing campaign assets
• Perform competitive research to help drive product positioning and identify differentiators
• Assist in managing sales enablement and adoption programs
• Manage the planning and execution of product content for Entrata customer events. Assist Events team in some logistical preparations and details

Benefits

• Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance
• Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families
• HSA/FSA options and employer-paid disability benefits provided for eligible employees
• Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security
• Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs
• Family-centric leave policies supporting new parents during significant life events
• Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community
• Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits
• Bi-annual swag drops for employees