Remote Product Marketing Manager

Summary

Join Snowplow as a Product Marketing Manager to develop product marketing materials and campaign initiatives related to our products and services. You will work cross-functionally with the product, partner, sales, and marketing teams to educate both existing customers and prospects on the unique benefits of Snowplow's offerings.

Requirements

• 3+ years experience in a product marketing role (technical understanding is a must), with experience releasing products and services to new and existing markets
• Outstanding written communications skills with ability to translate complex concepts and technology into simple and intuitive messaging
• Strong cross-functional skills: acting as the bridge across various Snowplow teams, you have an innate and strong ability to collaborate and work cross-functionally as well as enable all stakeholders
• Disciplined, proactive, and comfortable working under limited supervision and guidance, with excellent time management, organisation, and project prioritisation skills
• Customer-first, data-driven mindset

Responsibilities

• Craft Compelling Messaging & Content: Develop clear, engaging, and educational content that effectively communicates the value of Snowplow's products tailored to our core personas: data engineering and data science teams
• Lead Product Launches: Execute impactful product launches, supporting respective ongoing marketing campaigns. Your efforts will educate both existing customers and prospects on the unique benefits of Snowplow's offerings
• Customer Engagement & Persona Development: Collaborate with the Product and Customer Success teams to engage with customers and prospects to gather insights, develop detailed personas, and enhance our understanding of market needs and challenges
• Cross-Functional Collaboration: Work seamlessly with product, marketing, customer success, sales, and partner teams to enhance the visibility and impact of product marketing initiatives. Foster a continuous flow of communication to align all efforts
• Sales Enablement & Competitive Analysis: Drive a sales enablement program, equipping our sales teams with the knowledge and tools they need to succeed. Educate them on competitor dynamics, market trends, product positioning, and new features to ensure they are prepared for every stage of the customer journey
• Content Creation featuring customer use-cases: Write insightful blog posts, incorporating customer case studies that highlight Snowplow's product features and customer success stories, demonstrating the real-world impact of our solutions
• Target Audience Identification & Market Trends: Collaborate with the Product and Demand Generation teams to define target audiences, develop ideal customer profiles, and stay ahead of market trends to inform strategic decisions

Benefits

• Competitive package, including share options
• Unlimited PTO
• Flexible working
• 401k
• Medical, dental and vision insurance
• Mental health support
• MacBook and home office equipment allowance
• Short & long term disability insurance
• 1 week of volunteering a year for a cause you feel passionate about
• Enhanced maternity, paternity, shared parental and adoption leave