Senior Marketing Campaigns Specialist

Summary

Join Precisely, a leader in data integrity, as a Senior Marketing Campaign Specialist to oversee marketing campaigns for the SAP Process Automation segment.

Requirements

• A marketing/demand generation professional with 5+ years of experience in campaign management, digital marketing, and event marketing
• Bachelor’s degree in Business, Marketing, or a related field
• A self-starter who can take ownership of projects and drive them to completion with minimal supervision
• Strong written and verbal communication skills, with the ability to collaborate effectively across teams, including Sales, BDRs, and Product Marketing
• Highly organized with solid project management experience, capable of managing multiple marketing campaigns and events with attention to detail and timely execution
• Analytical and data-driven, able to monitor, measure, and optimize campaign performance, providing actionable insights to improve ROI
• Familiarity with managing Google Ads campaigns and landing page optimization, with the ability to learn and improve campaign effectiveness
• Experience managing field events, trade shows, and user group meetings, including promotion, planning logistics, execution, and post-event follow-up strategies

Responsibilities

• Collaborate with the SAP Process Automation team to execute targeted marketing campaigns that increase awareness, generate leads, and drive engagement
• Build strong working relationships with Sales, BDR teams, and Product Marketing to ensure campaign alignment and effective communication
• Plan, execute, and optimize multi-channel marketing campaigns, including digital advertising, email marketing, nurture programs, webinars, events, and third-party programs
• Manage the planning, logistics, execution, and follow-up strategies for field events, trade shows, and user group meetings, ensuring seamless coordination and successful outcomes
• Support the optimization of Google Ads campaigns to increase relevant traffic and conversions. Implement landing page optimization to enhance user experience and conversion rates
• Collaborate with Product Marketing to develop outreach sequences, eBlasts, and other promotional content that effectively communicates the value of SAP Process Automation’s technical offerings
• Organize and manage multiple campaigns simultaneously, maintaining a high level of organization and attention to detail while focusing on the priorities
• Monitor, measure, and analyze campaign performance to provide actionable insights for continuous improvement, ensuring the highest possible ROI and alignment with business goals

Benefits

Work from anywhere culture