Senior Product Marketing Manager

Summary

Join EvenUp's mission to support injury law firms across America by shaping the company's next stage of growth as a Senior Product Marketing Manager.

Requirements

• 4+ years of experience in Product Marketing (B2B SaaS experience preferred)
• Proven experience launching products and leading GTM initiatives with measurable success in driving pipeline and revenue growth
• You’ve created and delivered sales enablement content and training, collaborating closely with sales teams to communicate the value of our products
• Strong track record of producing customer-facing materials, including webpages, one-pagers, pitch decks, and other assets that differentiate product value
• You’re analytical and able to use metrics and insights to inform GTM strategy and continuously improve performance
• You’re comfortable working with senior leaders, and can build strong relationships across internal teams (Product, Sales, Marketing, Revenue Operations) and customers
• Exceptional written and verbal communication skills, crafting compelling messaging
• You thrive in ambiguity, bring clarity and structure to complex projects, and are excited to dive into hands-on work. You’re highly organized with the ability to juggle multiple projects in a fast-paced environment
• You’re proactive, hungry to succeed, and capable of working independently to drive impactful results

Responsibilities

• Lead Product Launches: Own the go-to-market (GTM) strategy for new product launches, including differentiated messaging and positioning, enablement, and campaigns to drive revenue
• Collaborate with Sales & Enablement: Partner closely with the sales and customer success teams to create impactful enablement tools and training to drive pipeline growth and improve conversion
• Partner with Product Teams: Work alongside the Product team to align on product roadmaps and pipeline objectives
• Develop External-Facing Materials: Craft compelling external messaging and produce content that clearly articulates product value propositions, helping customers understand the impact and advantages of our offerings
• Analyze Data & Drive Strategy: Utilize insights to inform GTM strategies, assess performance, and adjust tactics as necessary. Continuously track and analyze key metrics to measure effectiveness and inform future programs
• Voice of the Customer: Gather and champion customer, competitive, and market insights to influence product direction and go-to-market approaches

Benefits

• Choice of medical, dental, and vision insurance plans for you and your family
• Flexible paid time off and 10+ holidays per year
• A stipend to upgrade your home office for fully-remote roles
• 401k for US-based employees