Senior Product Marketing Manager

Summary

Join Calendly as a Senior Product Marketing Manager to lead go-to-market efforts, develop compelling product messaging, and collaborate with cross-functional teams. You will be responsible for crafting a product narrative, launching new features and products, and ensuring customer success. This role demands a strategic marketer passionate about products, customers, and storytelling, with a proven track record of successful product launches and adoption. You will leverage customer insights to inform marketing strategies and build core product marketing assets. The ideal candidate is a strong communicator, comfortable presenting to various audiences, and adept at managing multiple projects simultaneously. Calendly offers a competitive salary and benefits package.

Requirements

• You have 6-8 + years of product marketing experience in SaaS, ideally in a PLG or hybrid GTM environment
• Proven track record owning launches and scaling adoption
• Strong storyteller who can simplify complex concepts into compelling narratives
• Customer-obsessed, with deep empathy for user needs and buying behavior
• Comfortable leading cross-functional projects with Product, Sales, Brand, and Customer Success
• Highly organized, detail-oriented, and can manage multiple projects without losing momentum
• Outstanding written communication skills and love communicating value in a clear, human way. You know how to write for conversion across web, email, and other channels
• Outstanding presentation skills—equally comfortable presenting to execs or facilitating webinars for large audiences
• Critical thinking and narrative skills that help you connect disparate ideas into a cohesive story
• You’re a driver, someone who can take loosely formed ideas and 70% of the info and move it forward without waiting for perfect clarity
• Resilient and adaptable and able to flex as timelines, priorities, or project scopes shift
• You bring positive energy, clarity, and drive as a collaborative team player

Responsibilities

• Lead go-to-market strategy for new features and products, from planning through launch and adoption
• Craft clear, compelling messaging and positioning that resonates with target audiences and scales across the customer journey
• Partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement
• Translate customer insights into marketing strategy through user research, interviews, win/loss analysis, and competitive intelligence
• Own channel strategy by identifying the right mix of channels (in-app, email, sales enablement, website, social, etc.) to build scalable and effective GTM launch stacks
• Build and maintain core product marketing assets including one-pagers, release notes, internal FAQs, pitch decks, and battlecards
• Be an internal and external evangelist for your products, championing their value, advocating for the customer, and representing PMM in both internal and external conversations
• Support awareness and lifecycle programs with differentiated messaging that drives acquisition, expansion, and retention
• Drive alignment and clarity across teams to ensure all stakeholders are informed, enabled, and working toward shared goals
• Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on what resonates

Preferred Qualifications

• Experience marketing to both self-serve and enterprise customers
• Experience with Miro, Asana, G-Suite, User Interviews, and product analytics tools
• Experience with PLG tactics and lifecycle marketing

Benefits

• Quarterly Corporate Bonus program (or Sales incentive)
• Equity awards
• Competitive benefits