Remote Senior Product Marketing Manager

Summary

Join us at Knak as we seek a Senior Product Marketing Manager to develop engaging stories and effective sales materials for our company. This role involves close collaboration with teams across Marketing, Product, and Sales to deeply understand the needs and challenges of our clients. The ideal candidate will craft strategic messaging and content aimed at driving business growth, support sales, and boosting product use among our customers.

Requirements

• Over five years of dedicated experience in product marketing, boasting a verifiable history of effectively launching and scaling products
• Possesses exceptional writing and communication skills, with a talent for crafting engaging and insightful content that connects with diverse audiences
• Holds a Bachelor’s degree in Marketing, Business, or a closely related discipline, providing a strong theoretical and practical foundation in key marketing concepts and strategies
• Has practical experience in marketing operations, possibly from working directly in that area
• Holds certifications in key marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Eloqua, and Pardot, showcasing a solid grasp and ability to use these technologies effectively

Responsibilities

• Develop compelling communication strategies for new product initiatives
• Work closely with product management, marketing, and sales to create a cohesive and powerful message
• Oversee the creation and execution of comprehensive marketing campaigns
• Provide the sales team with the tools and resources they need to effectively showcase the product's value
• Craft presentations, case studies, and demos that are specifically designed to enhance sales efforts
• Generate a variety of content to bolster marketing and sales activities
• Write insightful articles, create engaging videos, and prepare detailed whitepapers and case studies that underscore the unique advantages of the product
• Engage in detailed market and competitive analysis to understand industry trends and competitive positioning

Benefits

• Competitive salaries
• Equity in the company
• Great benefits
• Paid vacation
• Life leave days (because life happens)
• Team lunches and off-sites