Senior Product Marketing Manager

Summary

Join Superside as a Senior Product Marketing Manager to drive global product marketing strategy and shape the future of AI-powered creative solutions. This high-impact role will measure success by key performance indicators such as revenue growth, market share, and competitive win rates.

Requirements

• 8+ years of experience in product marketing and related marketing functions in the software industry, with proven success in a multi-product, high-growth SaaS company in the United States
• An existing understanding of the enterprise tech market and key creative/marketing roles within customer and prospect organizations
• Experience supporting an integrated go-to-market that includes sales, channel and services partners, strategic alliances, creative & marketing eco-systems
• Proven ability to build credibility with product teams, sales teams, and customers, delivering measurable results
• Exceptional communication skills with the ability to simplify complex technology concepts for diverse audiences
• Self-starter with an entrepreneurial mindset, comfortable managing complex projects across multiple teams
• Strong organizational and project management skills, with the ability to balance multiple priorities in a fast-paced environment

Responsibilities

• Own product positioning and value propositions that differentiate Superside solutions in the marketplace
• Collaborate with the customer, ABM, lifecycle, and performance teams to optimize messaging and drive pipeline growth among prospects and existing customers
• Develop meaningful customer insights and personas for all audiences, understanding buyer needs, pain points and differentiated value
• Build and execute highly differentiated go-to-market strategies that solidify Superside’s leadership in AI-powered creative solutions
• Partner with product management to develop compelling messaging frameworks for new and existing products
• Provide input into the product roadmap and pricing based on market research, customer feedback, and competitive insights
• Analyze market trends and customer behavior to identify opportunities for growth and customer demand for Superside’s solutions
• Deliver competitive intelligence and create differentiation materials for internal and external stakeholders
• Craft engaging, audience-specific content, including case studies, solution briefs, presentations, and sales enablement materials
• Equip customer-facing teams with world-class enablement resources in partnership with the sales enablement team