Remote Senior Product Marketing Manager, Sales Activation

Summary

Join Go1's Product Marketing team as the Senior Product Marketing Manager, Sales Activation, and contribute to effective sales and customer conversations through high-quality storytelling and sales/customer assets.

Requirements

• 7+ years of professional experience with a background in product marketing, content marketing, writing, or communications; ideally, 2-3 years of experience supporting B2B sales and customer teams
• Experience partnering with and influencing sales teams and developing go-to-market strategies
• You’re an expert storyteller and passionate about using your voice to impact decision-making
• Comms expertise with demonstrated success in creating high-impact sales and customer assets
• Excellent writing and presentation skills, with experience creating content from start to finish for various audiences and formats (long-form, short-form, PowerPoint, blog post, etc.)
• Research and analytical skills and ability to leverage data to identify sales/positioning opportunities and uplift storytelling with meaningful insights

Responsibilities

• Build assets that support effective sales and customer conversations to move deals through the pipeline faster
• Build positioning and templates that enable sales and customer teams to facilitate effective renewal and expansion/upsell conversations
• Create differentiated positioning for Go1’s suite of products, ensuring our solutions resonate with our ideal customer profile in our priority segments and verticals
• Develop joint value props for key partnerships across Go1’s partner ecosystem
• Build a deep understanding of the L&D landscape and key competitors and enable Go1 sales and customer teams with market and competitive knowledge and talk tracks
• Identify key buyer personas and stakeholders and enable sales teams to engage the appropriate stakeholders with messaging that resonates
• Bring in prospect and customer feedback through programmatic intelligence streams, e.g., Win/loss, Gong analysis, Salesforce reporting – in partnership with the rest of the Product Marketing team

Benefits

• Competitive incentive plan in addition to salary
• Employee Stock Option Plan
• Insurance benefits with generous premium coverage
• Flexible approach to work
• Monthly work from home or transport reimbursement
• One time work from home office set up budget
• Unlimited access to the Go1 Learning Hub, and mentorship program
• Professional development fund
• Volunteer leave to give back to the community
• PTO + Wellbeing days
• Flexible public holidays - take the days off that are important to you, swap out the ones that are not
• Family planning & parental leave, plus support for parents returning to work
• Wellness initiatives and an Employee Assistance Program