Remote Senior SEO Associate

Summary

Join Bankrate as a Senior SEO Associate and drive growth through our organic strategy. This role will encompass building and evolving our SEO strategy for one of Bankrate's core, personal finance verticals.

Requirements

• Ability to work at our Fort Mill, SC or New York, NY office Tuesdays, Wednesdays, and Thursdays. (Hybrid)
• Ability to work from home on Mondays and Fridays
• Strategic brand road mapping, navigating the big picture through execution including web design, category expansion, and content planning
• A self-starting, curious, proven performer with at least 4 years of SEO experience
• Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
• Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data
• Comfortability with measuring, interpreting, and making fast-paced decisions based on large volumes of marketing performance data
• Belief in the intersectionality of SEO and a strong user experience
• Familiarity with a number of SEO suites and tools including: SEO Clarity, SEMRush, Ahrefs, and/or Screaming Frog
• Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Looker/Looker Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, and/or other common reporting platforms
• Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy
• Comfortable with basic HTML for on-page SEO tactics
• Able to communicate with Engineering teams for Technical SEO fixes and UX updates
• Experience coaching direct reports, managing performance, creating a vision, and setting goals for a team

Responsibilities

• Set Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy from the ground up, collaborating with world-class Editorial, UX, and creative teams
• Analyze organic search landscapes to find opportunities that defend industry-leading market share, drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
• Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent
• Leverage proprietary in-house marketing tools to inform strategic decisions with data
• Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L
• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program